SOURCE: Invincea


March 02, 2015 09:02 ET

Invincea Appoints Former IBM Security Executive as Vice President of Marketing

FAIRFAX, VA--(Marketwired - Mar 2, 2015) - Invincea, Inc., the market leader in advanced endpoint threat protection, today announced that Michael Applebaum has joined the company as Vice President of Marketing. Having served as the Program Director of Product and Segment Marketing at IBM Security after the company's acquisition of Q1 Labs, Applebaum brings nearly 20 years of experience in accelerating revenue growth and building high-performing teams to drive long-term success. Applebaum begins immediately and reports to Invincea Founder and CEO Anup Ghosh.

"Building a brand that resonates with both technical and business audiences in the cyber security market is no easy feat," said Applebaum. "Invincea has established a superb reputation by defining and delivering on a bold vision -- to protect organizations against even the most novel and sophisticated threats, without limiting employee productivity. With the constantly evolving threat landscape, there has never been a greater need for Invincea's solution, and I am energized to join such an innovative and customer-focused team."

Applebaum most recently served as vice president of sales operations and strategic pre-sales at energy-focused big data analytics company Opower, where he built a global sales support organization and accelerated revenue attainment for new reps, in advance of a successful IPO in 2014. At Q1 Labs and IBM, Applebaum's execution of major product launches, thought leadership content and sales enablement helped more than double the sales pipeline for Q1 Labs products in one year. In his role as director of product marketing at Q1 Labs, he was instrumental in advancing the company's vision and raising its profile in the market. Applebaum also held key marketing positions at Novell, where he led the global launch of SUSE Linux Enterprise 11 and served on the Linux senior management team that produced record profit for the business unit.

"I'm personally excited to welcome Michael Applebaum to our experienced executive team," said Ghosh. "Invincea has always been at the vanguard in re-inventing security on endpoints -- driving the industry toward non-signature-based technology that can protect against advanced threats, unknown malware, and zero-day exploits. Michael joins the team at a critical juncture, on the back of dramatic growth and adoption in 2014, and as enterprises are now trying to get in front of threats in 2015 with Invincea, rather than merely reacting to the last major breach. As we prepare in the coming months to re-define the market's expectations of endpoint security, Michael will be critical for driving market awareness of Invincea and the new breed of endpoint security solutions for enterprises. We could not be more excited for the experience Michael brings to the team."

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About Invincea, Inc.
Invincea is the market-leading solution for advanced malware threat detection, breach prevention and forensic threat intelligence. The Invincea platform provides organizations of all sizes -- enterprises to small-medium businesses -- with coverage against the largest attack surface for cyber-breach attacks aimed at end-users in the form of spear-phishing, drive-by download exploits, poisoned search results and user-initiated infections. The company is venture capital-backed and based in Fairfax, VA. For more information, visit

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