SOURCE: InvisibleHand

January 31, 2011 08:00 ET

InvisibleHand Automatically Finds Travelers the Lowest Airfares Online

Free Price Finder Tool Adds Flights to Take the Work Out of Finding the Best Deal on Fares

LONDON--(Marketwire - January 31, 2011) - InvisibleHand (www.getinvisiblehand.com), a company focused on helping consumers automatically find the best prices online, today announced the inclusion of U.S. domestic and international airfares in its price finder tool. According to the Pew Internet and American Life Project, 52 percent of consumers now make travel reservations online and with the steady climb in airline fares1, travelers want to be sure they have found the best deal.

"One of the effects of the recession is that airlines reduced their inventory to lower their losses so fewer seats are being sold at higher prices," said Robin Landy, chief executive officer and founder, InvisibleHand. "Anyone who has booked air travel knows that prices can vary hour to hour and finding the best price and route can be a time-consuming process. By adding InvisibleHand's price finder tool to your Web browser, we can do all the work while you use your favorite travel site or search engine. There's no need to spend time shopping around to get the best price."

InvisibleHand Automatically Finds The Best Price

After downloading and installing InvisibleHand's price finder tool -- which takes just a few seconds -- users can significantly reduce the time spent doing online research when shopping for over 60 million products and now airfares. When a search is performed on any popular site, from Google to Amazon to Expedia, InvisibleHand will automatically find and display the best price in a temporary drop-down bar.

"Would-be travelers will see a list of airlines flying the route they're searching for, complete with the latest prices," said Landy. "Consumers can be confident they have found the best price without having to open multiple browsers and toggle between different screens."

According to Forrester Research, an equal percentage of U.S. online leisure travelers say that value and reliability are just as important as price2. In addition to low fares, InvisibleHand provides convenient options with the shortest travel time and fewest stopovers.

Availability

InvisibleHand's browser extension is available in the United States, United Kingdom and Germany. It can be downloaded for free to your Google Chrome, Internet Explorer, or Mozilla Firefox web browser. For more information, or to download the tool, please visit: http://www.getinvisiblehand.com.

About InvisibleHand:
InvisibleHand's price finder tool is for savvy shoppers who want to be confident they have found the best price before clicking the "buy" button. Unlike time-consuming research, "stale" price comparison sites and intrusive toolbars, InvisibleHand works like magic to automatically find the best price available, no matter where you're searching on the Web. InvisibleHand's price alerts appear in a temporary drop-down bar when a better deal is found on over 60 million products and airfares. To-date, InvisibleHand has found online shoppers $308 million worth of savings. Visit: http://www.getinvisiblehand.com.

1 Consumer Travel Alliance, August 2010
2 Forrester Research, "Why Travel eBusiness Misses The Mark By Only Emphasizing Price," April 2010

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