June 23, 2008 08:45 ET

INVISION INC., Leading Television Advertising Inventory Revenue Optimization Solution, to Enter Online Market Under Michael Stoeckel's Leadership

INVISION's DealMaker to Become the Advertising Industry's First End-to-End, Cross-Platform Sales Management Tool

NEW YORK, NY--(Marketwire - June 23, 2008) - INVISION INC., the leading provider of advertising sales solutions managing the annual sale of over $10 billion in TV inventory for broadcast networks, cable networks, ethnic market media and syndication television, today announced that it will build on its strength in advertising inventory revenue optimization and enter the online marketplace.

INVISION's DealMaker, which delivers a comprehensive strategic ad sales capability, including deal management, inventory control, pricing optimization, compliance, operational CRM analytics, business intelligence reporting and real-time delivery monitoring, will be adapted to provide the advertising industry's first end-to-end, cross-platform sales management tool. Just as the airline reservations systems pricing algorithms are critical for airline profitability by maximizing revenue from available seat inventory, INVISION will help customers increase the revenue yield on available advertising inventory on just the broadcast side, just the online side or the two in tandem.

"Our clients are operating in an increasingly dynamic business environment, and nowhere are the complexities more evident than when they attempt to bundle television and interactive ad inventory," says Christine Watkins, CEO of INVISION. "The advertiser and agency customers of our clients are demanding simplifications to the cross-platform processes such as a single media plan and a single invoice for each individual cross-media deal. INVISION's DealMaker will allow our customers to satisfy these demands and increase the revenue yield on their entire suite of inventory beyond just television."

To run the online and cross-platform operations, INVISION has hired Michael Stoeckel, a twelve year, cross-platform ad operations veteran, as its Vice President, Digital Products. Mr. Stoeckel had been Vice President, Advertising Innovations & Operations for News Corp's Fox Interactive Media (FIM) since 2005 where he concentrated on sales management systems, strategic planning and research & development for advertisements sold in conjunction with FIM properties such as MySpace, IGN,, and

Prior to News Corp, Mr. Stoeckel worked for ten years at Time Warner. He joined Turner Broadcasting System, Inc. in 1998 as Vice President, Interactive Ad Systems Strategies for Internet Technologies then moved to Vice President, Strategic Planning and then Vice President, Emerging Ad Technologies for Turner Platform Research & Development. Mr. Stoeckel transferred to Turner Broadcasting System, Inc. from Time Inc. New Media, New York, where he was director of Business Technologies for Time Warner's Pathfinder family of web sites. Prior to Time Warner, he had been Second Vice President of Trading Technology Services for Chase Manhattan Bank (now JP Morgan Chase), New York.

"With over a decade of cross-media experience, no one is better positioned to help clients integrate TV and online ad buying than Michael Stoeckel," says Ms. Watkins.

"Our goal is to not only become the leading provider of advertising sales solutions among websites, but to also provide customers with single-screen executions for cross-platform ad deals combining elements of linear television with video-on-demand, website banners, broadband video and other interactive inventory," says Mr. Stoeckel. "INVISION's DealMaker has been built on a foundation of openness and flexibility which has allowed INVISION to successfully enter new markets in the past such as cable television, broadcast television, syndication, and digital networks. Building on this foundation with a staff with nearly 500 years of industry expertise, INVISION is confident that DealMaker will soon become the premier advertising sales management product for cross-platform and standalone interactive ad sales teams."

Digital Photo of Mr. Stoeckel Available on Request

Founded in 1993, INVISION INC. ( develops installed and hosted software to support the ad sales processes for television and radio networks, stations and syndicators. With offices in New York and Atlanta, INVISION's clients include BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4, Gemstar/TV Guide, Hallmark, MGM, MSNBC, National Geographic Channel, ION, Sony Pictures Television, Speed Channel, Telemundo, Telefutura, Tribune, TV Azteca, Univision, Warner Brothers and The Weather Channel. In March 2008, the privately held company closed $30 million Series A funding led by ABS Capital Partners, CIBC Capital Partners, and ABS Capital's Limited Partner, Piper Jaffray.

Contact Information