Selftraits

Selftraits

November 30, 2015 12:02 ET

INVITATION: Selftraits Takes Holiday Portrait Photography to the Third Dimension

3D-Printed Selfie Studio to Open on Queen West December 10 With Media Sneak Peek December 9

TORONTO, ONTARIO--(Marketwired - Nov. 30, 2015) -

Editors' Note: There are four photos associated with this press release.

Media advisory follows release

Isn't it time you put your "self" on a shelf?

Just when you thought you had all your shopping done, Selftraits gets set to open a storefront studio on Queen St. West, offering you a 3D-printed (and astonishingly lifelike) model of you, your grandma, or your three kids and the family dog.

The Toronto company has taken our selfie-obsessed culture into the third dimension, backed by its 360-degree photo scanning booth, uniquely skilled design team, and high-end 3D printers. And just in time for the holidays, they're opening a new downtown location at 545 Queen St. West on Thursday, December 10, 2015.

Call it a wacky novelty or the finest art, it's the kind of thing you don't know you need until you see it. Steve Cory, President of Selftraits' parent company Objex Unlimited, says people can't believe the extraordinary detail in the finished 3D-printed models.

"The absolute best part of the job is watching people unwrap their model for the first time. They are blown away. Until you see it for yourself, you don't really get how well we can capture the essence of a person. It's not just what they look like. It's who they are."

It's an experience Maria Dietrich says she and her family were fascinated by. "It feels like the years are speeding up and our young family is maturing far too quickly. We recently celebrated our 20th wedding anniversary, so we decided to take our family portrait to the next level through Selftraits. We were thrilled with the quality and likeness of these figurines of the six of us. They reflected each child's personality and style, while capturing their relative height. I originally thought these would make a great gift for a grandparent, but now I can't bear to part with these mini versions of us!"

Part of the secret to capturing not only pose but also personality lies in the Selftraits custom photo booth. Designed and built in house and outfitted with more than 130 perfectly positioned cameras, the unit allows the photographer to grab images from that many angles instantaneously. Those images are digitally stitched together to get a 3D rendering, which is tidied up by a team of graphic artists and sent to a 3D printer for production. A finishing team completes the model and it's ready for pick up or shipping, usually in about a week.

The instantaneous capture means you don't have to hold a pose. Laugh, leap, or look lovingly at your partner while cradling a baby belly – your Selftrait will provide a keepsake of that exact moment.

You can still do the family Selftrait in time for Christmas giving. To ensure pick up by December 24, you must have your studio session by the afternoon of December 19. Customizable gift cards are also available to share with others or use for yourself after the holiday rush. Bookings are recommended (visit selftraits.com or call 416.966.2539) but walk-ins are welcome.

"3D-printed models of people are new to just about everybody out there, but we've been developing our process for years," Cory says. "We had the technology and a wild vision of what could be done with it so we dedicated a team to making lifelike models. We started out large and high-end and eventually figured out how to make smaller models, just as detailed, at a reasonable price more people can afford. I know some will say this is a big claim to make, but I truly believe we are among the best in the world, if not the best, at making 3D-printed selfies."

Pricing starts at $120 + tax for a 5-inch tall model. Prices rise with model size and complexity, limited only by your imagination. A grand opening special available through end of day December 23 will get you a discount of 10% off the 5" model and 20% off the 6" model (regularly $240 + tax).

The new downtown Toronto location is at 545 Queen St. West (between Bathurst and Spadina). The grand opening celebration is on Thursday, December 10 beginning at noon. Everyone is welcome to drop in to see the studio, get an opening day gift, have some refreshments, and enter to win prizes.

Beginning December 10, Selftraits will be open Monday to Saturday, and some Sundays by appointment. For more information about Selftraits, including hours of operation, visit selftraits.com. Also, check out Selftraits on Instagram, Twitter and Facebook.

Invitation: Media Sneak Peek
What: Journalists are invited to check out the new studio and experience Selftraits. Get your 3D scan, pick your pose, and we'll get your 3D-printed model done as quickly as we can.
When: Wednesday, December 9, 2015, anytime between 10 a.m. and 1 p.m.
Where: 545 Queen St. West, Toronto (half-way between Bathurst and Spadina on the south side)
Who: The creators and operators of Selftraits, including Steve Cory, President of Selftraits' parent company Objex Unlimited, and Selftraits customers past and present
Why: 'Tis the season for finding the newest, coolest gift idea

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20151130-selftraits_nov30_pic01.jpg

http://www.marketwire.com/library/20151130-selftraits_nov30_pic02.jpg

http://www.marketwire.com/library/20151130-selftraits_nov30_pic03.jpg

http://www.marketwire.com/library/20151130-selftraits_nov30_pic04.jpg

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