STOCKHOLM, SWEDEN--(Marketwire - Jan 7, 2013) - Ericsson will tomorrow launch a global
music crowdsourcing project Avicii x You' - in collaboration with Universal
Music and At Night Management.
In the Avicii x You' project, Ericsson is teaming up with superstar
DJ, Avicii, in line with its vision of the Networked Society. The project
feature the release of the world's first and largest chart-topping single -
collaboration with fans and producers from all around the globe.
We will be telling you more about this on Tuesday, January 8, at 15:00
time at our booth # 13638 at Central Hall at 2013 International CES in Las
You will meet Ash, Avicii's manager and partner and Ericsson President and
Besides discovering and producing the music industry's hottest new acts,
been behind the scenes producing a few of of his own tracks, which Avicii
been playing in his live sets. He will be available for one-on-one
after the briefing.
Ericsson's expertise in global connectivity will help power this project,
begins with Avicii asking fans and producer from all corner of the world to
create and submit sound files over the internet. The project addresses the
impact of connectivity on creativity and it's an experiment to show how the
Networked Society enables innovation and business transformation.
We hope to see you tomorrow. For questions and more information about
activities on CES, please e-mail firstname.lastname@example.org
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Source: Ericsson via Thomson Reuters ONE