SOURCE: Invoca


November 18, 2013 16:31 ET

Invoca Announces Invoca for Salesforce App on's AppExchange, the World's Leading Business Apps Marketplace, at Dreamforce 2013

Customers Can Now Automate Inbound Calls and Integrate Call Channel With CRM; Dreamforce, the World's Largest Vendor Technology Event, Invites Attendees to Connect With Customers, Partners and Employees in Entirely New Ways With Social and Mobile Cloud Technologies

SAN FRANCISCO, CA--(Marketwired - Nov 18, 2013) -  SALESFORCE.COM DREAMFORCE -- Invoca today announced its upcoming launch of the Invoca for Salesforce app on's AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. The app integrates Invoca's inbound call marketing platform into Salesforce to provide marketers with broader marketing automation capabilities, including Invoca's powerful call routing, tracking and analytics features. The Invoca for Salesforce app allows marketers to easily integrate inbound calls into their digital marketing strategy and analytics so they can easily create call based campaigns within Salesforce to measure, maximize, and optimize their marketing activities; drive quality calls to their company; and deliver better customers faster.

The announcement was made today at's Dreamforce 2013 in San Francisco. Invoca will be in booth W237 at the Dreamforce Cloud Expo.

Built on the Salesforce Platform, the world's leading cloud platform for social and mobile business apps, the Invoca for Salesforce app is being shown at the Dreamforce Cloud Expo this week and will be available soon on the AppExchange at

Comments on the News

  • "Salesforce is the command center that allows many of the world's biggest brands to manage their customer relationships across multiple channels," said Jason Spievak, CEO, Invoca. "But marketers haven't had the ability to fully integrate the call channel, the fastest pipeline for new sales, into their overall digital marketing strategy -- until now. It's been our vision from the beginning to give marketers easy access to the powerful inbound call channel. This channel is on its way to becoming the fastest source of new sales pipeline in the world of marketing. Our Invoca for Salesforce app has been designed specifically with marketers in mind -- fast, easy, powerful."
  • "Inbound calls are the best source of qualified leads for any company's sales pipeline -- and yet there has been no innovation over the last decade for marketing and sales professionals to optimize and maximize that channel. The new Invoca for Salesforce App will help marketers easily and intelligently convert marketing prospects into sales results -- bringing millions of dollars to the table," said Brett Queener, executive vice president, and a member of Invoca's board of directors.
  • "We expect phone calls to businesses resulting from search to climb from 12 billion in 2011, to about 70 billion in 2016, due mostly to the growth in high-intent mobile search," said Michael Boland, senior analyst and vice president, content at BIA/Kelsey. "These growing volumes of mobile-search driven calls also convert at a higher rate, meaning marketers that fail to address the inbound call channel will miss a sizeable opportunity. Conversely, those that embrace the call channel and technology from vendors like Invoca will hold a competitive advantage that's well aligned with evolving consumer behavior."

Product Key Features
With Invoca for Salesforce, marketers can easily transform their current digital marketing campaigns into inbound call channel campaigns, delivering high-intent prospective customers to sales teams, faster. The app allows marketers to leverage mobile and drive qualified inbound calls to their sales team and then use the analytics to optimize inbound call marketing campaigns. While most enterprise marketers have sophisticated marketing automation processes for social, email and search, few effectively leverage the inbound call channel. Enterprise marketers can now set up call tracking automation campaigns directly within the Salesforce Platform to reach those customers.

Dreamforce 2013 is the world's largest vendor technology conference, and expects more than 120,000 people to register to attend this year's 11th annual conference and experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,100 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sheryl Sandberg, COO of Facebook; Marissa Mayer, President and CEO of Yahoo!; and Deepak Chopra, Founder of The Chopra Foundation. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof.

Additional Information

About the AppExchange
The Salesforce AppExchange is the world's leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through's AppExchange.

Salesforce, AppExchange and others are among the trademarks of, inc.

About Invoca
Invoca is the industry-leading provider of enterprise inbound call marketing solutions. The cloud-based platform delivers complete campaign management, clear attribution, practical analytics and mobile optimization tools in one easy-to-use solution, while seamlessly integrating with the solutions marketers already use. Invoca helps businesses to get better qualified, higher converting customers and optimize spend across online, offline and mobile marketing channels.

Proven revenue-generating partnerships with leading Fortune 1000 and Inc 500 brands make Invoca the industry-leading solution for enterprise inbound call marketing. Invoca was founded in 2008 by a team of technology executives who built their prior startup into a multi-hundred million-dollar public company. Invoca is backed by leading venture capital firms Upfront Ventures and Rincon Venture Partners. For more information, please visit

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