SOURCE: Invodo

Invodo

September 12, 2011 10:00 ET

Invodo Signs New Clients and Brings the Voice of the Consumer to the Invodo Video Platform

Autozone, L'Occitane, Office Depot and More Sign On; Platform Adds Ratings and Comments to Capture Consumer Feedback

AUSTIN, TX--(Marketwire - Sep 12, 2011) - Invodo®, the only full-service eCommerce video solution, has added a number of high-profile clients, becoming the de facto leader in online video for business. In addition, the company has introduced an InPlayer rating system feature to help gather feedback from consumers and gain insight on how to further optimize video for its clients.

Invodo recently signed a number of new clients including AutoAnything, Autozone, Coffee For Less, Hammacher Schlemmer, L'Occitane, Office Depot, Really Good Stuff, and The Sports Authority. These businesses join the ranks of current Invodo clients such as Altrec, Bizchair.com, Crocs, Golfsmith, The Land of Nod, Lenovo, Living Direct and Moosejaw Mountaineering.

Amid the growing client base, Invodo has also announced the company's newest product feature, Video Ratings and Comments. The feature allows clients to discover first-hand how the Invodo solution helps consumers shop. The feature offers online shoppers the opportunity to rate and comment on the videos they watch. Resulting data will provide insight into which video components are most useful and why. Invodo will use these findings to bolster the company's data-driven insight into best practices for business video.

"We signed with Invodo because they're able to meet our needs for creating video content at scale," said Sean Belnick, Founder and CEO of Bizchair.com. "Results from their analytics platform prove that their solution is driving bottom-line results for us. We're looking forward to deploying their new Ratings and Comments feature to learn more about our customers' needs and preferences."

"Measuring the effectiveness of the videos we create is incredibly valuable for us and for our clients," said Craig Wax, CEO, Invodo. "The data and consumer feedback collected from our new InPlayer rating system will enable us to improve videos to further enhance the consumer shopping experience online."

Invodo is currently participating in the Annual Shop.org Summit in Boston, MA September 12-14, 2011. Attendees can meet with Invodo at booth #1036 or during the "Test Driving Video to Create a Road Map for Success" roundtable discussion with Craig Wax on Wednesday, September 14 from 12:30 - 1:45 pm ET.

About Invodo
Invodo helps businesses sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops new technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands. For more information, please visit www.invodo.com.

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