SOURCE: Involver


August 02, 2011 09:15 ET

Involver Increases Customer Base 400% Over Last Two Quarters, Spotlights Opportunity on Facebook's Adoption as a Marketing Channel for Business

As Businesses Move to Facebook Marketing Faster Than Ever, Involver Passes 500,000 Customers; Opens New Office in Portland, OR; and Adds 'Software King' Steven Walske to Board Of Directors

SAN FRANCISCO, CA--(Marketwire - Aug 2, 2011) - Involver Inc., the web's most trusted social marketing platform, announced today a 400% growth in customers in the last two quarters further cementing that businesses are adopting Facebook as a marketing channel faster than at any other time in history. Involver has surpassed 500,000 businesses with fan pages running Involver applications and expects to add more than 3,000 new customers each day going forward.

"Facebook represents a huge opportunity for brands to connect with their customers and deliver a unique experience," said Rahim Fazal, CEO and Co-Founder, Involver. "Social media offers the opportunity to create meaningful engagement with individuals, and we've built a suite of tools that enables brands and agencies to take advantage of this new era of communication. Our market traction is evidence that more and more brands realize how critical investments in social media are to their continued relevance and growth."

Last November, Involver passed 100,000 customers. That figure grew 400% during the past six months alone. To handle this growth, Involver has expanded current offices in San Francisco, Austin and New York, and has opened an additional office in Portland, Ore. Additionally, Involver has appointed software-industry veteran Steven Walske to the company's board of directors.

Involver's innovative product suite has helped drive the company's growth. Involver software products feature applications and an engagement platform that use Involver's proprietary Social Markup Language (SML™). Involver SML allows brands and agencies to customize experiences in Facebook and extend those business campaigns easily across the social web.

Outstanding market timing has also played a big role in Involver's growth. According to a recent eMarketer report, marketers will increase their 2010 spending by 72% on social networking sites. By the end of 2011, Facebook is expected to account for $4 billion of that nearly $6 billion projected worldwide annual total.

Involver's other business partnerships show the company's emphasis on data usage and continued innovation within Facebook. For example, Involver recently partnered with Klout to deliver brand experiences to Facebook visitors based on each individual's "Klout Score," a measure of online influence. Involver also partnered with customer-support giant Get Satisfaction, enabling that company's 5.5 million monthly visitors to use Facebook as a new customer-support channel.

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About Involver
Involver is the solution of choice for the world's biggest brands trying to connect with customers on social networks. Over half a million brands and agencies -- including Nike, Facebook, Cisco, and the NFL -- use Involver to power their marketing efforts to a combined audience of over a billion relationships.

Involver pioneered the first social app suite on Facebook and is now leading the industry with SML (Social Markup Language), allowing front-end developers to achieve pixel-perfect application development. Involver's Audience Management Platform acts as a marketer's system of record, bringing everything from app management and wall response/moderation to publishing updates and analytics into a single intuitive interface.

Involver is a Facebook Preferred Developer and a technology provider for Facebook's internal marketing team, with applications like the Involver Leaderboard and Stories. Headquartered in San Francisco, CA with Offices in Austin, TX and New York, NY, Involver was founded in 2007 and investors include Bessemer Ventures, Cervin Ventures and WTI. Learn more at

Contact Information

  • Media Contact:
    Jascha Kaykas-Wolff
    Email: Email Contact
    Phone: 415-366.9681
    Twitter: @kaykas


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