SOURCE: Involver

Involver | the web's most trusted social marketing platform

July 13, 2010 08:00 ET

Involver Releases AMP, the World's First Integrated Social Marketing Dashboard for Agencies and Brands

Facebook® and The White House Commission on Remembrance Among Launch Partners

SAN FRANCISCO, CA--(Marketwire - July 13, 2010) -  Involver, the most widely used social marketing platform with over 80,000 agency and brand customers announced today the public availability of their Audience Management Platform (AMP). AMP is the world's first integrated social marketing dashboard allowing users to monitor, publish, schedule and manage their brand's strategy and presence on Facebook, Twitter, and across the broader social web. Customers including Facebook, The White House Commission on Remembrance, RCA Records, Foster Farms, and EVB -- many other brands and agencies have also enjoyed beta access to AMP over the past several months.

"Facebook chose to work with Involver on our World Cup initiative without hesitation," said Jonathan Ehrlich, director, consumer marketing at Facebook. "Involver's products and talented team of technology experts helped us deliver an amazing experience to millions of users all over the world."

Involver AMP allows agencies and brands to monitor and respond -- all in one place, giving them the ability to understand, manage, and optimize all their marketing efforts across social networks.

AMP's core feature areas are:

  • Listen: search updates across social networks for brand mentions or keywords
  • Monitor: review, moderate, and respond to consumer conversations on Twitter and Facebook
  • Schedule & Publish: build and execute a content calendar that keeps fans and followers engaged with your brand.
  • Engage: tap Involver's suite of over 30 best-of-breed applications, including Polls, Coupons, Quizzes, Lead Generation, Sweepstakes, Email Signup, YouTube, RSS and Twitter, to engage audiences
  • Optimize: view integrated analytics to understand and optimize marketing results.

"The opportunity to market on social networks is too large to ignore, but keeping up to date with the rapidly changing landscape presents a unique challenge for even the most engaged marketer," said Rahim Fazal, Involver's CEO. "We knew when we founded Involver that we'd have to build a platform flexible enough to adapt to the changing needs of our customers. AMP is our latest innovation and we've worked closely with our launch partners to ensure that this new evolution of our product continues to empower them to build and engage audiences on social networks while creating a scalable internal workflow."

"We've used Involver to engage the audience around many of our accounts, including Skittles and 5 Gum," said Daniel Stein, CEO of EVB. "Involver's platform has given our agency the tools to both engage and activate the social media fan base of our clients' brands. Without question, Involver's platform has helped power some of our more innovative social media ideas."

Involver AMP is now available for agencies and brands interested in improving their marketing efforts -- interested parties can find more information at www.involver.com.

About Involver
Involver is the web's most trusted social marketing platform supporting 80,000 brands and agencies and reaching more than 200,000,000 fans. Involver's platform powers over 30 applications built specifically for marketers engaging their audiences through Facebook, the iPhone, Twitter, and other social media channels. Continuing its technology leadership, Involver recently launched Involver AMP, the world's first "audience management platform" -- a complete social media management dashboard for world-class agencies and their clients. Involver is a Facebook Preferred Developer. Learn more at www.involver.com.

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