September 15, 2009 08:00 ET

IODA and Brazil's Tratore Partner for International Independent Music Distribution

Agreement Opens Brazilian Market to IODA's Labels and Artists, Gives Brazil's Largest Independent Distributor Access to IODA's Broad Digital Retail Network

SAN FRANCISCO, CA--(Marketwire - September 15, 2009) - IODA, one of the leading distributors of independent music and film, announced a partnership today with leading Brazilian distributor Tratore. In this agreement, IODA's catalog of independent music will reach the burgeoning Brazilian market via Tratore's network of mobile and download stores, while IODA will provide access for Tratore clients to more than 400 digital retail outlets, mobile retailers and subscription services around the world.

Founded in 2002, Tratore is Brazil's biggest independent distributor with a catalog of over 1400 exclusive releases that reflects the rich history of music in the territory, as well as new releases from progressive contemporary artists. Marquee names like Carlinhos Brown, Elza Soares, Arrigo Barnabe, Alceu Valenca and Tom Ze complement new releases from Cidadao Instigado, Pato Fu, André Mehmari, Delicatessen along with titles from smaller imprints that reflect Brazil's diverse regional music.

"In addition to IODA's distribution reach and the transparency with which they operate, we've always shared a passion about bringing independent music to as many people as possible," said Mauricio Bussab, CEO of Tratore. "Our label clients are thrilled to be able to reach so many new fans, and we are excited to be able to bring such a broad catalog into Brazil."

This deal broadens IODA's reach into South America, adding to the network of reciprocal global partnerships with top distributors and marketers in France, Japan, Spain and Nordic regions. IODA also has agreements in place with nearly 400 digital retailers around the world, and label clients from over 50 countries.

"Tratore and IODA share a commitment to giving independent music a global voice," said Isaac Bess, IODA's Senior Director of Global Business Development. "Our clients can now participate in the dynamic growth of the Brazilian digital market, and benefit from Tratore's expertise in the territory. At the same time, the breadth of IODA's retail network will make it possible for Tratore labels to reach millions of new fans around the world."

About IODA

IODA, the Independent Online Distribution Alliance, is the industry-leading digital distribution company for the global independent music and video community. IODA provides comprehensive services to record labels, physical distributors, artists, and filmmakers, including license negotiations; media encoding and metadata management; royalty payment administration and reporting; and marketing and promotional support. Founded in 2003, IODA represents a rapidly expanding roster of nearly two million music tracks and over 2000 independent film and video titles. IODA distributes its music and video catalog to more than 400 digital storefronts worldwide, including all major digital music services like iTunes®, Amazon MP3 and MySpace Music and mobile carriers and outlets such as Verizon Wireless, Sprint and Nokia. The company's website is

About Tratore

Tratore is the biggest independent distributor in Brazil, managing an exclusive catalog of 1400 albums that come from a client base of more 200 local labels and hundreds of unsigned artists. Tratore manages physical distribution of the catalog to more than 500 local stores and store chains and also distributes the catalog digitally through online stores such as UOL Megastore and Sonora Terra. Tratore also exports physical CDs, serves as a music publisher and works with licensing for TV and film in Brazil and abroad on behalf of its clients. For more information visit

Contact Information

  • Contact Info:
    Heather Staples
    tel: 415-789-5550
    email: Email Contact