September 09, 2010 08:00 ET

IODA and Next Big Sound Announce Exclusive, Worldwide Partnership

Technology Integration Enables Independent Artists and Labels to Measure Social Media Data Against Digital Sales Activity

BERLIN--(Marketwire - September 9, 2010) -  IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music industry, and Next Big Sound, the leader in social media analytics for music, today announced an exclusive partnership to integrate digital sales activity data from online retailers into Next Big Sound's new Premier analytics platform. Next Big Sound Premier allows labels and artists to track plays, views, fans, comments and other key metrics across social media such as Twitter, Facebook, MySpace,, iLike, YouTube and more. Through the partnership Next Big Sound will fully integrate IODA's sales activity data, enabling IODA clients to access real-time social media activity alongside their sales data from digital retailers such as iTunes. This enables IODA clients to view this valuable sales and marketing data in one location and to use that information to improve their social media and marketing strategies, effectively tying cause and effect together in a clear and easy-to-comprehend interface. The announcement was made at the Popkomm international music conference in Berlin, where IODA CEO and Founder Kevin Arnold is speaking on a panel titled "Web 3.0/Music 3.0 -- What Does Real-Time Web Mean to Music Business?" on September 9 at 13:30 CET.

"Music discovery and consumption has moved online for millions of fans. Next Big Sound has created a groundbreaking new application that taps social media to put valuable online data about fans into the hands of our artists and labels. By integrating this application with IODA's sales analytics, our clients can adjust their marketing strategies in real time, prioritizing what may be scarce resources accordingly," said Kevin Arnold, founder and CEO of IODA. "We are always evaluating innovations in the industry to uncover those that offer the most potential for the independent music community. Next Big Sound is a perfect example of great innovation and strong technical execution."

Next Big Sound has quickly emerged as one of the most powerful music analytics applications on the market, tracking hundreds of thousands of bands in real-time across all the major Web properties. Designed to provide comprehensive data that measures the effectiveness of marketing efforts via one interface, this exclusive partnership with Next Big Sound will incorporate IODA's sales activity reports drawn from its network of more than 400 digital retail outlets. IODA clients who use Next Big Sound Premier will be in a position to easily see when and where their online social media strategy is effectively driving sales.

"As an early pioneer in digital music, IODA has not wavered from its commitment to technical innovation and the rights of the independent music community. It was a natural fit to integrate IODA sales data into our powerful music analytics application, and our collaboration so far has been excellent," said Alex White, CEO of Next Big Sound. "Our partnership creates more than the sum of its parts: IODA's independent artists and labels now have an important business advantage in the form of integrated and unique sales data analytics."

The integrated IODA/Next Big Sound reports are available now for iTunes and will be available for many additional retailers over the next months.

About Next Big Sound
Next Big Sound, a leading provider of online music analytics and insights, tracks hundreds of thousands of artists across all the major web properties (YouTube, MySpace, Facebook, Twitter, Wikipedia, etc.). launched in August of 2009 letting anyone search and compare online music data for any artist in the world and sign up for free weekly email reports. This sparked thousands of conversations throughout the music industry and the result is Next Big Sound Premier, the most powerful music analytics platform on the market. For the first time ever professionals in the music industry can see social media data, traffic to an (Google Analytics integration), traditional sales and radio numbers and P2P data all in one place. Combined with actionable recommendations and advanced geographic data the platform is presented in a way that decision makers in the industry can understand how best to use their resources. Paying customers already include labels like the iconic Domino Records, television's CMT, management firms like 4 Ohm, artist marketing companies like Sideways Media, Lotos Nile and many more. For more information please email or call 646-657-9837.

About IODA
IODA, the Independent Online Distribution Alliance, is one of the industry-leading digital distribution companies for the global independent music and video community. IODA provides comprehensive services to record labels, physical distributors, artists, and filmmakers, including license negotiations; media encoding and metadata management; royalty payment administration and reporting; and marketing and promotional support. Founded in 2003, IODA represents a rapidly expanding roster of more than two million music tracks and over 5,000 independent film and video titles. IODA distributes its music and video catalog to hundreds of digital storefronts worldwide, including all major digital music services like iTunes®, Amazon MP3 and MySpace Music and mobile carriers and outlets such as Verizon Wireless, Sprint and Nokia. The company's website is

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