May 05, 2009 08:00 ET

IODA Expands Latin Music Catalog Through Worldwide Partnership With Orfeon, Mexico's Leading Independent Music Label

From Agustin Lara and Celia Cruz to Grupo Canaveral and Enrique Guzman, Orfeon Brings Deep Catalog of Latin Stars to IODA Network

SAN FRANCISCO, CA--(Marketwire - May 5, 2009) - IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music and film industry, today announced a worldwide distribution deal with Orfeon, Mexico's largest independent label. Owned by Grupo Radio Formula, Orfeon joins IODA's large roster of independent music labels including Premium Latin, World Circuit, Sterns Music, Arts & Crafts, and Rounder. The partnership brings an expansive catalog of Mariachi, Texano Norteño, Regional Mexican, Banda, Bolero, Cumbia, Mambo, Salsa, Son, Samba, Tango, Vallenato, and Merengue music to more than 22 Spanish-speaking countries and millions of Latin music fans in the United States.

With a catalog from all over Latin America, the Caribbean, Spain and the U.S., Orfeon's artists include the who's who of Latin all stars including Agustin Lara, Celia Cruz, Pedro Infante, Grupo Cañaveral, Enrique Guzman, Chico Che and Alberto Vazquez.

"IODA's expertise, impressive distribution network and advanced technology platform make it the best possible partner to help Orfeon break into the digital world," said Samuel Robles, director of New Media for Orfeon. "We know there is untapped demand for our catalog around the world and we believe digital will enable us to capture it. In addition to retailers like iTunes, Amazon MP3, Napster, Rhapsody and mobile distribution outlets like Sprint and Verizon, IODA has a deep network of boutique retailers with loyal fans who are eager to access our artists digitally. We look forward to an excellent partnership with IODA."

"Orfeon is an important new partner for us as it brings some of the greatest Latin music of all time to the IODA catalog. Our international network of retailers -- especially those in the U.S. and Europe -- are eager to make these quality tracks available digitally," commented Erik Gilbert, vice president, content for IODA. "We look forward to helping Orfeon tap into its digital potential."

About Orfeon

Orfeon is owned by the Radio Formula Corporation,, a Mexican media conglomerate. Radio Formula Corporation owns more than 100 radio stations in the Mexican Republic, "PHAM," the biggest musical publishing company in Latin America and "Teleformula," a broadcast arm that includes five television cable stations.

About IODA

IODA, the Independent Online Distribution Alliance, is the industry-leading digital distribution company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations; media encoding and metadata management; and royalty payment administration and reporting. The company also offers promotional support through a dedicated marketing division and through IODA Promonet ( A promotional distribution network, IODA Promonet provides qualified podcasts, blogs, and other music sites with access to pre-cleared, legal music and other promotional assets from IODA's labels. Founded in 2003, IODA represents a rapidly expanding roster of over a million tracks from independent labels around the globe. IODA also distributes independent film and video content for over 2000 titles. The company's website is

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