March 16, 2011 08:00 ET

IODA Expands Marketing Partner Program With Five Innovative Companies Dedicated to Independent Artists and Labels

Damntheradio, WHOOZNXT, Planetary Group, Red Staple and Viinyl Join IODA's Partner Program

AUSTIN, TX--(Marketwire - March 16, 2011) - IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music industry, today announces the expansion of its partner program to include damntheradio by FanBridge, WHOOZNXT, Planetary Group, Red Staple, and viinyl. Designed to bring together best-of-breed marketing and service companies, IODA's partner program provides client labels, artists and distributors with a resource to draw from as they expand their presence online. The announcement was made at the annual South By Southwest® music festival and conference in Austin, Texas.

"Our commitment to expand IODA's global partner network has been met with enthusiasm from our clients around the world. These new partners bring exciting technology and platform innovation to independent musicians and their labels," commented Adam Rabinovitz, VP of client management and marketing at IODA. "We are pleased to introduce these new services to our clients."

damntheradio by FanBridge
FanBridge's Facebook marketing product, damntheradio, makes it easy for anyone to add music to their page and grow their Facebook fans -- via in-built viral features such as the ability to ask users to 'like' the page in order to access content. Clients include Linkin Park and Dave Matthews Band.

WHOOZNXT is a brand-new, digital network that hooks up artists with gigs on television and radio, as well as with live performances throughout the country. WHOOZNXT's technology platform measures month-to-month fan growth on each artist and rewards top ranked artists with these opportunities, while providing them a view on their social media analytics, and a suite of online tools that have been tested by well-known superstars. 

Planetary Group
An artist development firm specializing in publicity and radio promotion, Planetary tailors marketing campaigns based on artist goals and target audiences.

"Working with IODA is exciting for us especially since we share the common desire of helping independent musicians breakthrough and get noticed," said Lori Jordan, CEO and co-founder of Red Staple, Inc.

Red Staple
Enabling musicians and filmmakers to offer their content in a packaged format, like the LP and Extras offering on iTunes, Red Staple makes it easy for customers to create digital content packages quickly, affordably using their own creative assets.

viinyl is the music-lover's digital LP and the industry's portal to its fans. The company empowers artists and music professionals to control the branding, on-line presence and distribution of their music by offering one URL and website for each single. 

About IODA
IODA, the Independent Online Distribution Alliance, is one of the industry-leading digital distribution companies for the global independent music and video community. IODA provides comprehensive services to record labels, physical distributors, artists, and filmmakers, including license negotiations; media encoding and metadata management; royalty payment administration and reporting; and marketing and promotional support. Founded in 2003, IODA represents a rapidly expanding roster of more than two million music tracks and thousands of independent film and video titles. IODA distributes its music and video catalog to hundreds of digital storefronts worldwide, including all major digital music services like iTunes®, Amazon MP3 and Spotify, and mobile carriers and outlets such as Verizon Wireless, Sprint and Vodafone. The company's website is

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