SOURCE: IODA

October 09, 2008 07:00 ET

IODA Launches Partnership With Bonnier Amigo, the Nordic Region's Largest Independent Music Company

IODA to Provide Global Digital Distribution for Nordic Labels and Make Its International Catalog Available to All Retailers in the Region

BERLIN--(Marketwire - October 9, 2008) - IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music and film industry, today launched IODA Nordic through a partnership with Bonnier Amigo Music Group, the music arm of Bonnier AB, the Nordic media giant. Under the terms of the strategic partnership, IODA will distribute Bonnier Amigo's catalog of independent music and labels through its international network of online and mobile partners. Together, Bonnier Amigo and IODA will provide marketing support for their large catalogs to local retail partners in Sweden, Denmark, Norway and Finland. The announcement was made today at the Popkomm 2008 conference in Berlin, Germany.

Bonnier Amigo Music Group, the largest independent Scandinavian music group, serves all of Scandinavia with music distribution, local A&R, sales and marketing services. From singles-driven pop to the most respected Scandinavian jazz and folk music of this era, Bonnier Amigo has built a large network of quality music, from throughout the region. IODA Nordic marks Bonnier Amigo's strong commitment to digital marketing and retail as a core component of its business strategy.

"We are thrilled to partner with IODA to stimulate a new era of opportunity and growth for the independent music community in the Nordic region. We see great potential for IODA's international catalog of artists and labels and look forward to increasing their exposure through active marketing campaigns and retail placement," said Fredrik Ekander, CEO of Bonnier Amigo. "IODA's technology platform is the best in the industry -- and we look forward to providing our labels with an effective way to grow their digital sales globally."

Through IODA Nordic, Bonnier Amigo's artists and labels will have access to comprehensive digital distribution and targeted, automated marketing services in Sweden, Denmark, Norway, Finland, and in the rest of the world. IODA's worldwide network, which spans every major music market, will provide Bonnier Amigo labels with the ability to more actively build their international fan bases.

Similar to IODA's strategy in France, Japan, Mexico and Spain, its choice to partner with Bonnier Amigo is rooted in the company's strong independent music catalog, proven success in physical distribution and its focus on using technology to grow the independent music industry.

"Bonnier Amigo shares our commitment to using digital technology to level the playing field for the independent music community," said Kevin Arnold, founder and CEO of IODA. "Our global technology platform and Bonnier Amigo's music representation and local market knowledge will make IODA Nordic a potent asset for both labels and retailers in northern Europe. There is a wealth of quality music coming out of this part of the world and we look forward to making more of it available to fans everywhere."

IODA and Bonnier Amigo are both present at the Popkomm Music Fair 2008, taking place October 8-10, 2008 in Berlin. Kevin Arnold will speak at the conference's session entitled "Everything's Going Up Except Downloads" on October 9 at 2 pm Central European Daylight Time (CEDT).

Bonnier Amigo Music

Bonnier Amigo Music Distribution AB represents international as well as domestic labels in all genres. The company is a division of Bonnier AB, which is a family-owned media group based in Sweden. Operations are conducted in more than 20 countries with particular focus on northern Europe. Bonnier AB -- with its origin in the publishing house Albert Bonniers (founded in 1837) -- comprises approximately 200 companies and units. The company's web site is www.bonnieramigo.com.

About IODA

IODA, the Independent Online Distribution Alliance, is the industry-leading digital distribution company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations; media encoding and metadata management; and royalty payment administration and reporting. The company also offers promotional support through a dedicated marketing division and through the IODA Promonet (www.iodapromonet.com), a promotional distribution network that provides qualified podcasts, blogs, and other promotional sites with access to pre-cleared, legal music and other promotional assets from IODA's labels. Founded in 2003, IODA represents a rapidly expanding roster of over a million tracks from thousands of independent labels around the globe. The company's website is www.iodalliance.com.

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