March 15, 2011 08:00 ET

IODA Releases Industry's First Open API for Authoritative Label and Artist Metadata

New Platform Expands Sales Opportunities for Artists, Enables Greater Monetization for IODA Partners

AUSTIN, TX--(Marketwire - March 15, 2011) - IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music industry, today launches IODA Open API, the industry's first authoritative metadata and content API. Designed to increase exposure and revenue opportunities for content owners while enabling partners to monetize artist content more effectively, IODA Open API makes authoritative metadata, buy links and media assets available to partners and third party developers. The announcement was made today at the annual SXSW conference in Austin, Texas.

Authoritative Metadata
IODA Open API gives developers direct access to clean, accurate data on demand -- from release notes and track information to release dates, catalog IDs, and album artwork, as well as artist biographies, images and web site links. All metadata and content is provided and approved directly by IODA's rightsholders, which ensures both the accuracy as well as the comprehensiveness of the information.

IODA labels can now input and approve their core metadata assets one time and in one system -- the IODA Rightsholder Dashboard. They can then make this data available for subsequent publishing across any number of sites or applications. Whether their own label or artist site, a digital retailer site within IODA's network, a marketing partner site like viinyl or the Hype Machine, or any future sites and applications built with the IODA Open API, the core metadata will always be consistent and accurate.

Buy Links
IODA Open API exposes direct release purchase links for online retailers such as iTunes and AmazonMP3 enabling developers to monetize label and artist sites more effectively. These buy links provide labels and artists with more opportunities to drive sales, while giving fans the freedom to choose how they want to buy music online. Buy links are added to IODA's systems via direct feeds from retail partners and are updated automatically every time IODA delivers new content to a retail service.

Catalog Discovery & Browsing
Many of the features available through IODA's Promonet application are now accessible via IODA Open API. Full catalog free text search and structured browsing options such as featured releases, new releases and releases by genre offer developers powerful methods of navigating IODA's large catalog.

"We're elated to be working with IODA's new Open API and its roster of independent clients," said Armine Saidi, founder & CEO of viinyl. "With Open API, artists will be able to dynamically pull their media assets, buy links and metadata to effortlessly create their viinyl sites, enhance the music experience for their fans and ultimately help monetize content more effectively."


  • IODA is already using the Open API to build IODA Release Pages, which are publicly available at Optimized for search indexing, IODA Release Pages provide a landing page for all IODA distributed albums and drive sales to retail partners.
  • viinyl, a new company that enables artists and labels to create song-based web sites, is using IODA Open API to include dynamically updated buy links on its individual track sites, such as:,,
  • The Hype Machine, an aggregator of music blogs and champion of independent music is excited to use the IODA Open API to include the latest independent content from IODA with accurate metadata and retail links.

"IODA Open API is exciting for us because it makes it easy for labels and partners to deploy robust applications using our high quality structured metadata. The collection, cleansing and structuring of this data is a significant time investment for us and we want our labels to take full advantage of it," commented Gregor Dodson, director of product management at IODA. "As we continue to build out IODA's digital ecosystem we look forward to extending the API and continuing to engage with innovators in the digital music space to the benefit of the labels and artists that we represent."

For More Information: Developers can access more information about IODA Open API here: or by emailing

About IODA
IODA, the Independent Online Distribution Alliance, is one of the industry-leading digital distribution companies for the global independent music and video community. IODA provides comprehensive services to record labels, physical distributors, artists, and filmmakers, including license negotiations; media encoding and metadata management; royalty payment administration and reporting; and marketing and promotional support. Founded in 2003, IODA represents a rapidly expanding roster of more than two million music tracks and thousands independent film and video titles. IODA distributes its music and video catalog to hundreds of digital storefronts worldwide, including all major digital music services like iTunes®, Amazon MP3 and Spotify, and mobile carriers and outlets such as Verizon Wireless, Sprint and Vodafone. The company's website is

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