SOURCE: ion interactive

ion interactive

May 02, 2013 09:08 ET

ion Evangelizes Post-Click Marketing With Tour to Focus Marketers' Attention Beyond the Click

CAMBRIDGE, MA--(Marketwired - May 2, 2013) - Without question, brand marketers are spending significant resources on email, mobile, PPC, SEM and display advertising campaigns in an effort to get increased numbers of customers to "click through." But what happens next is what ion interactive's experts say matters most and ultimately determines the success of digital campaigns.

In a series of industry appearances, ion's leadership team will make the case for more agile approaches to big testing of post-click experiences -- landing pages, microsites and conversion paths -- enabling brands to deliver better experiences and bigger results. Following is a schedule of where to find ion's evangelists speaking next:

May 8 @ SiriusDecisions Summit, San Diego
ion customer Iron Mountain will present a case study at 9:50 AM PT: Iron Mountain: Fueling Big Data with Big Testing

May 8-10 @ Which Test Won's The Live Event
ion's Jessica Collier will provide brand marketers with one-on-one landing experience consultations: Are Your Landing Pages R.E.A.D.Y for Conversion?

May 15 @ Interactivity Digital, Miami
ion co-founder Scott Brinker will join a session at 3:30 PM ET: Funneling Your Way to More Conversions

About ion interactive

ion helps companies win more business in the crucial moment of truth between click and conversion in digital marketing programs. Its software-as-a-service platform gives marketers the ability to rapidly produce, test, and optimize brilliant post-click experiences -- typically resulting in 100% or greater lift to marketing performance. Hundreds of global brands such as Dell, DHL, General Mills, and Western Union entrust their web and mobile marketing performance to ion's agile post-click software and services. For more information, visit www.ioninteractive.com.

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