WEST PALM BEACH, FL--(Marketwired - October 11, 2016) - Beginning today, ION Television will introduce a new graphics package to viewers. The new look, falling under its established "Positively Entertaining" tagline, coincides with ION Television's fall programming launch, which kicks off tonight with a new season of "Criminal Minds" and the season four premiere of the original series "Saving Hope." This week also marks the launch of new seasons of "Blue Bloods" and "Law & Order: SVU."
ION Television's refreshed logo, featuring a square-dotted "i," represents an evolution of the network's prior version. Another prominent aspect of the new graphics package is a focus on color, which is used to highlight the variety of ION's "Positively Entertaining" lineup.
"ION Television's new look is a reflection of our brand's maturity and the growth we set out to achieve when launching the network nearly ten years ago," said Brandon Burgess, Chairman and CEO of ION Media Networks. "The contemporary new package is a perfect complement to our compelling slate of programming, and we're excited to give fans new episodes of their favorite series."
"Adding an array of bold colors to our graphics package gives us the opportunity to showcase our talent and shows in a new way while continuing to provide a positively entertaining experience to our viewers," said Chris Addeo, SVP Marketing and Promotion, ION Media Networks. "Having been a part of the initial launch team ten years ago, I couldn't be more proud of how far we have come as a network."
Starting tonight, ION Television premieres new seasons of two of its biggest series. The season 11 debut of ION's longest-running and most successful show, "Criminal Minds," begins at 8/7c PM, followed by the premiere of the fourth season of the original series, "Saving Hope," at 11/10c PM. On Thursday at 8/7c PM, the sixth season of "Blue Bloods" premieres, followed by new episodes of "Law & Order: SVU" beginning on Saturday at 9/8c AM.
ION Television's fall launch will be supported by a multi-tiered advertising campaign targeting consumers and advertisers through multiple platforms, including cross-channel, print, digital and out-of-home promotion. Focusing on the network's refreshed look and the launch of new seasons of its top shows, the campaign will appear nationally on DIRECTV and Dish, and in ten local TV markets, including New York, Los Angeles, Chicago, Philadelphia and Boston.
ION Television has also updated its digital offerings to mirror the new look for online viewers, including its http://iontelevision.com website, as well as the mobile app, available on iOS and Android.
About ION Television
ION Television, a top ten-ranked U.S. general entertainment network, is the flagship of the independent, privately held media company, ION Media Networks. Launched in 2007, ION Television features a "Positively Entertaining" schedule of proven, award-winning programs, quality original series and popular holiday movies available on multiple platforms via its state-of-the-art distribution system. As owner of the nation's largest broadcast station group, ION Media Networks' 62 full-power stations reach 98 million homes, including in 24 of the top 25 markets. For more information, visit http://www.iontelevision.com/.