SOURCE: iovation


April 16, 2013 08:15 ET

iovation and CEB TowerGroup to Present Benefits of Using Predictive Analytics to Identify Good Customers

Speaking at Upcoming Merchant Risk Council 2013 European Spring Congress

PORTLAND, OR--(Marketwired - Apr 16, 2013) - iovation, protecting business across the globe from Internet fraud and identifying good online customers with its device reputation technology, today announced it and analyst firm CEB TowerGroup will introduce three key benefits to identifying trusted website visitors at the upcoming Merchant Risk Council (MRC) 2013 European Spring Congress. Scott Olson, iovation's Vice President of Product, will jointly present with Jason Malo, Research Director at CEB TowerGroup, in the session entitled, "Spotlight Good Customers and Reduce Review Queues" April 18, 2013, at 11am BST in London.

The benefits of being able to identify good online customers include being able to reduce review queues, accelerate revenues and improve the customer experience. By knowing which customers to trust ahead of time, online retailers can focus on the riskiest transactions and eliminate unnecessary reviews, potentially saving them millions of dollars annually.

"iovation has been evaluating the trustworthiness of devices since 2004 and we have found that while online retailers typically review a good amount of online transactions, the vast majority are ultimately approved," said Olson. "By applying predictive analytics to their review queues, retailers can process good orders quicker, ship products faster, and increase customer satisfaction and loyalty."

In order to fight fraud with its ReputationManager 360 service, iovation has examined the behavior of more than 1.3 billion devices involved in 10 billion transactions. Leveraging this intelligence, iovation recently introduced TrustScore, a predictive technology that determines whether or not an online activity is likely to be good. The company determines the propensity for a transaction's trustworthiness by analyzing the past behavior and connections of associated devices -- everything from desktops to laptops, mobile phones to tablets, and gaming consoles to smart TVs.

About iovation
iovation protects online businesses and their end users against fraud and abuse through an industry-leading combination of advanced device identification, shared device reputation and real-time risk evaluation. More than 2,000 fraud managers around the globe leverage iovation's database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, social network, gaming and other companies make real-time queries to iovation's knowledge base of more than 1.3 billion devices from every country in the world. Clients also leverage iovation's Fraud Force Community, an exclusive virtual crime-fighting network of the world's foremost security experts sharing intelligence about cybercrime and prevention techniques. Every day, iovation stops more than 150,000 fraud attempts. For more information, visit

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