PORTLAND, OR and TORONTO, ON--(Marketwired - Aug 30, 2016) - iovation, the provider of device intelligence for authentication and fraud prevention, today announced it is jointly hosting a webinar with Equifax (NYSE: EFX) Canada, the consumer and business insights expert. The "Preventing Online Fraud with Identity Insights & Device Intelligence" webinar will share insights into the latest fraud trends and will delve into details about eID Device Check, the iovation-powered Equifax device verifier service that recently launched in Canada. iovation's Eddie Glenn, product marketing manager, and Equifax Canada's Amrita Johnson, global product manager for fraud and identity management, will lead the webinar on Sept. 15 at 10am PDT.
"Since late 2010, Canada has witnessed a 133 percent increase in fraudulent transactions where a credit card is not physically presented to a merchant," said Glenn. "This shift to online fraud means that it's increasingly important for businesses to leverage identity insights and device intelligence to mitigate risks."
In the webinar, Glenn and Johnson will demonstrate ways to help prevent fraud with Equifax's eID Device Check by monitoring for real-time risk indicators -- such as device anomalies, excessive repeated use of the same device, and evasion techniques attempting to conceal the nature of the device or its location. They will also share insights into recent shifts in the fraud landscape that are affecting online Canadian businesses today.
"Consumers are increasingly using their devices for their online purchases and transactions, making insights into them extremely valuable for fraud prevention," said Johnson. "In fact, with proper insights, businesses can flag any previous suspicious behaviour linked to a particular device to help stop future fraudulent transactions before they are completed."
Equifax's iovation-powered eID Device Check service helps businesses protect themselves against online fraud. It checks to see if there is any history of fraudulent activity linked to a specific device or group of devices using iovation's Global Device Intelligence Platform. Currently, the iovation service analyzes the reputations of more than 3 billion devices and 30 million verified fraud reports to identify risky transactions. eID Device Check is part of Equifax Canada's suite of identity and fraud products that are designed to improve the customer's journey while reducing the risk of fraud and meeting regulatory requirements.
For more details about and to register for the webinar, go to http://bit.ly/2b44a4K
iovation protects online businesses and their end users against fraud and abuse, and identifies trustworthy customers through a combination of advanced device identification, shared device reputation, device-based authentication and real-time risk evaluation. More than 3,500 fraud managers representing global retail, financial services, insurance, social network, gaming and other companies leverage iovation's database of billions of Internet devices and the relationships between them to determine the level of risk associated with online transactions. The company's device reputation database is the world's largest, used to protect 16 million transactions and stop an average of 300,000 fraudulent activities every day. The world's foremost fraud experts share intelligence, cybercrime tips and online fraud prevention techniques in iovation's Fraud Force Community, an exclusive virtual crime-fighting network.
Equifax powers the financial future of individuals and organizations around the world. Using the combined strength of unique trusted data, technology and innovative analytics, Equifax has grown from a consumer credit company into a leading provider of insights and knowledge that helps its customers make informed decisions. The company organizes, assimilates and analyzes data on more than 820 million consumers and more than 91 million businesses worldwide, and its databases include employee data contributed from more than 5,000 employers.
Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 9,200 employees worldwide.
Some noteworthy achievements for the company include: Ranked 13 on the American Banker FinTech Forward list (2015); named a Top Technology Provider on the FinTech 100 list (2004-2015); named an InformationWeek Elite 100 Winner (2014-2015); named a Top Workplace by Atlanta Journal Constitution (2013-2015); named one of Fortune's World's Most Admired Companies (2011-2015); named one of Forbes' World's 100 Most Innovative Companies (2015). For more information, visit www.equifax.com