SOURCE: iovation


December 18, 2014 08:15 ET

iovation to Outline How Businesses Can Protect Their Customers and Brand From Mobile Fraud

PORTLAND, OR--(Marketwired - Dec 18, 2014) - iovation, the trusted source for mobile and online fraud prevention, will outline concrete ways to safeguard businesses' mobile transactions from fraud in an upcoming webinar. Scott Olson, iovation's Vice President of Product, will host the webinar entitled "Fight Cybercrime in Mobile Web and App Traffic" on Tuesday, Jan. 27, at 9 a.m. PST.

Mobile transactions protected by iovation have doubled from 2012 to 2014, increasing from 15 to 30 percent. Mobile traffic by some iovation clients last quarter was even higher, averaging 38 percent for insurers, 33 percent for retailers and 29 percent for financial services providers. During the holiday shopping season, that number spiked to 40 percent on some days. From Black Friday to Cyber Monday, 0.67 percent of all online transactions were fraudulent as opposed to 0.37 percent of all online transactions conducted from mobile devices being fraudulent.

"Lower fraud rates in mobile versus online doesn't necessarily mean low impact," said Olson. "If your mobile customer is compromised, the friction level is high and your brand reputation suffers."

In this webinar, iovation will discuss mobile trends and risks, how its clients have identified and stopped mobile fraud, use cases showing the role device-based intelligence plays in stopping mobile fraud, and a fraud prevention strategy checklist for mobile.

Mobile technology changes rapidly and getting in front of new developments takes time and expertise. iovation leads the way in protecting mobile transactions with its award-winning mobile software development kit (SDK).
iovation's SDK leverages over 100 mobile device attributes to:

  • Identify jailbroken iOS or rooted Android devices
  • Spot mismatches between IP address and geolocation
  • Evaluate network and GPS-based data for robust anomaly detection
  • Identify virtual machine or emulator usage
  • Detect mismatches in operating systems and carrier data

Take steps to protect your customers and brand before fraud hits your mobile traffic. Find out more and register for this webinar here.

iovation protects online businesses and their end users against fraud and abuse through a combination of advanced device identification, shared device reputation and real-time risk evaluation. More than 3,000 fraud managers representing global retail, financial services, insurance, social network, gaming and other companies leverage iovation's database of more than 2 billion Internet devices and the relationships between them to determine the level of risk associated with online transactions. The company's device reputation database is the world's largest, used to protect 12 million transactions and stop an average of 200,000 fraudulent activities every day. The world's foremost fraud experts share intelligence, cybercrime tips and online fraud prevention techniques in iovation's Fraud Force Community, an exclusive virtual crime-fighting network. For more information, visit

Contact Information

    iovation Inc.
    Connie Gougler
    Email Contact