PORTLAND, OR--(Marketwire - Nov 19, 2012) - With Cyber Monday and the crucial holiday retail season upon us, iovation, the leading provider of device reputation protection against online fraud and abuse, today revealed that online retail transactions from mobile devices increased more than 300 percent over the past year, with most mobile shoppers and fraudsters now using Apple devices running the iOS platform.
The average number of online mobile retail transactions as a percent of overall volume has been steadily rising from less than three percent in Q3 2011 to nearly nine percent during Q3 2012 -- and that is expected to grow significantly during the holiday quarter. At the same time, iovation reported that denial rates during the last 3 months for online shoppers using mobile devices were highest on Apple devices, with the iOS platform clocking in at nearly twice the denial rate for Android. As expected, the two platforms accounted for the majority of activity, with BlackBerry and Windows Mobile being statistically insignificant.
During this timeframe, iovation reported nearly 51 million transactions combined for all mobile devices. Of the nearly 30 million iOS transactions (iPod, iPhone, iPad), more than 162,000 were denied (0.55%). Android accounted for about 20 million transactions, with about 58,000 denials (0.29%).
"While mobile devices account for a small percentage of total online shopping transactions thus far, that percentage has more than tripled in 12 short months, and must be accounted for by retailers when it comes to fraud prevention," said Scott Olson, iovation's VP of Products. "Cyber Monday is a great reminder to assess risk strategies across all online shopping experiences, including mobile devices."
The company, through its ReputationManager 360 service, tracks the reputations of everything from desktops to laptops, mobile phones to tablets, and gaming consoles to smart TVs. By utilizing iovation's device reputation intelligence gathered across its network of thousands of security professionals, merchants can determine whether or not a device would be likely to conduct a fraudulent transaction. This unique iovation capability makes it possible to proactively identify devices that are associated with abuse and stop bad actors before they can strike.
iovation protects online businesses and their end users against fraud and abuse through an industry-leading combination of advanced device identification, shared device reputation and real-time risk evaluation. More than 2,000 fraud managers around the globe leverage iovation's database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, social network, gaming and other companies make real-time queries to iovation's knowledge base of more than one billion devices from every country in the world. Clients also leverage iovation's Fraud Force Community, an exclusive virtual crime-fighting network of the world's foremost security experts sharing intelligence about cybercrime and prevention techniques. Every day, iovation stops over 150,000 fraud attempts. For more information, visit www.iovation.com.