SOURCE: iovation


January 11, 2016 08:30 ET

iovation to Reveal How Gaming Operators Can Optimize the Omni-Channel Customer Experience While Combatting Online Fraud

New Intelligence to Be Shared at ICE Totally Gaming Webinar January 14

PORTLAND, OR and LONDON, UNITED KINGDOM--(Marketwired - Jan 11, 2016) -  iovation, the provider of device intelligence for authentication and fraud prevention, announced that it and two other organizations will lead a webinar on January 14 at 8am PST entitled "Omni-Channel Customer Experience & Service." Duane Burcham of iovation will be joined by Ciara Nic Liam, head of gaming at the Rank Group, and Simon Collins, founder at Gaming Realms, for the webinar that is being hosted by the ICE Totally Gaming conference, the world's largest international gambling business event. The three will reveal how gaming operators can optimize the omni-channel experience for online gamblers while addressing the increased fraud risk that often comes when offering customers multiple platforms to play on.

"It's important that gambling operators identify their VIP customers no matter what device they're using in order to quickly present them with relevant offers, reduce friction and enhance the bottom line," said Burcham. "I'm excited to share ways to both optimize the omni-channel customer experience while at the same time making it difficult for fraudsters to carry out their schemes."

iovation's trust service helps businesses reduce operational expense, accelerate revenue and improve the experience for valued consumers. It identifies "good customers" by analyzing a consumer's online activity from their collective devices and shared intelligence from more than 3,000 participating fraud analysts. The trust service applies a rating to those devices based on historical behavior, which indicates the likelihood that current and future transactions from the device will be trustworthy. This unique data also allows businesses to immediately identify which new customers qualify for special offers or status, efforts that otherwise could require months of investigation.

The webinar will take a closer look at customer interactions and analyze:

  • Best practices for designing a consistent and seamless omni-channel customer journey
  • How to empower customer interactions with a single view of multi-channel conversations
  • Why an omni-channel approach brings increased risk and how online gaming companies can protect customers without negatively impacting their overall experience
  • How to prevent losses from fraudsters using multiple devices to carry out their schemes

Interested parties can register for the webinar and visit iovation at the ICE Totally Gaming conference February 2-4, 2016 at the ExCeL London Exhibition Center in booth N7-538.

About iovation
iovation protects online businesses and their end users against fraud and abuse, and identifies trustworthy customers through a combination of advanced device identification, shared device reputation, device-based authentication and real-time risk evaluation. More than 3,000 fraud managers representing global retail, financial services, insurance, social network, gaming and other companies leverage iovation's database of billions of Internet devices and the relationships between them to determine the level of risk associated with online transactions. The company's device reputation database is the world's largest, used to protect 13 million transactions and stop an average of 250,000 fraudulent activities every day. The world's foremost fraud experts share intelligence, cybercrime tips and online fraud prevention techniques in iovation's Fraud Force Community, an exclusive virtual crime-fighting network. For more information, visit

Contact Information

    iovation Inc.
    Connie Gougler
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