SOURCE: iovation


November 17, 2014 14:07 ET

iovation to Disclose the Latest Trends in Multi-Layered Authentication

Device Reputation Leader Chosen to Speak at VBC London to Address Stopping Fraud While Reducing Customer Friction

PORTLAND, OR--(Marketwired - Nov 17, 2014) - iovation, the trusted source for mobile and online fraud prevention, today announced it has been selected to speak at VBC London, the leading conference showcasing technologies that support secure and trusted communications over the Web and mobile devices. Tristan Prince, Business Development Manager at iovation, will detail how device-based authentication methods can reduce customer friction as part of the "Multifactor, Multi-Layer Panel: A Day in Your Digital Life," taking place on Wednesday, November 19 at 1:30pm GMT at the Tower Hotel in London, England. Joining Prince on the panel will be John Marsden, Equifax UK's Head of ID and Fraud Development, Paul Burmester, ValidSoft's Chief Executive Officer, and Richard Hurley, Communications Manager at CIFAS. Dan Miller, Opus Research's Senior Analyst and Founder, will moderate the panel.

"Life is getting harder for cybercriminals, especially if a company uses a multi-layered, multi-channel authentication approach to fraud prevention," said Prince. "When businesses combine ID and fraud checks with device intelligence and biometrics, they'll be better positioned to identify risks at each customer touchpoint -- including login, account creation, fund transfer and purchase. Broadening the scope of authentication methods not only adds an additional layer of security, it also reduces friction for valued customers -- particularly at account login where iovation receives 50 percent of its authentication traffic."

The panel discussion will focus on trends and best practices for authentication, personalization, transaction authorization and fraud reduction using multiple authentication factors. The panel's experts will highlight issues organizations need to consider when incorporating new customer authentication methods. Key to any multi-layered fraud strategy, device-based authentication protects businesses from account takeover, credit card fraud and identity theft while removing many of the authentication barriers.

Leveraging the world's largest device reputation database, iovation enables businesses to better determine whether or not a transaction is potentially fraudulent based on the current and past device behavior. With its device intelligence, iovation matches a handful of devices to individual online accounts and in real time alerts fraud teams in the event device attributes change. To ease friction, an organization's customers can even explicitly pair their devices with an account using a "remember this device" option.

iovation's device-based authentication reduces risk and friction by:

  • Detecting suspicious behavior and anomalies
  • Identifying users masking their real location, network or ISP
  • Accurately identifying customers
  • Checking for jailbroken or rooted mobile configurations
  • Identifying devices that are accessing too many accounts

About iovation
iovation protects online businesses and their end users against fraud and abuse through a combination of advanced device identification, shared device reputation and real-time risk evaluation. More than 3,000 fraud managers representing global retail, financial services, insurance, social network, gaming and other companies leverage iovation's database of 2 billion Internet devices and the relationships between them to determine the level of risk associated with online transactions. The company's device reputation database is the world's largest, used to protect more than 10 million transactions and stop an average of 200,000 fraudulent activities every day. The world's foremost fraud experts share intelligence, cybercrime tips and online fraud prevention techniques in iovation's Fraud Force Community, an exclusive virtual crime-fighting network. For more information, visit

Contact Information

    iovation Inc.
    Connie Gougler
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