PORTLAND, OR and PRAGUE, CZECH REPUBLIC--(Marketwired - Sep 30, 2015) - iovation, the digital reputation authority, today announced that it will host a roundtable discussion at the upcoming Merchant Risk Council (MRC) European Platinum Meeting in Prague, Czech Republic. Céline Vallet, iovation's European Client Group Manager, will lead the talk with retailers that will revolve around preventing mobile fraud while maintaining an optimal customer experience. The discussion will take place on October 1 from 2:50 to 3:35pm CEST.
"Stopping fraud isn't a matter of just putting up a wall. It's about separating out the bad actors while at the same time not giving those good customers a reason to not do business with you," said Vallet. "Mobile makes that balancing act even more complicated because you're dealing with both in app and mobile optimized browser purchases."
Specific topics that Vallet and attendees will cover include:
- The differences in managing fraud risk for mobile web vs. mobile app
- Understanding the right balance between customers' in-app mobile experiences and fraud controls
- How device intelligence is being used to enhance the customer experience
- Specific differences between Android and iOS device risk
- Mobile wallet specific risk, due to access to multiple payment methods
- How mobile biometrics can support merchants, the risks and opportunities
As mobile commerce grows, iovation is seeing fraud shift from desktops and laptops to mobile devices. In fact, a recent report found that retail fraud cost accounted for 1.68 percent of total revenue for mobile fraud merchants compared to 1.32 percent for all merchants so far in 2015. iovation's risk, authentication and mobile SDK solutions stop mobile fraud and identify trusted customers, helping reduce fraud while improving the consumer experience.
The Merchant Risk Council is the leading global trade association for ecommerce fraud and payments professionals. Almost 400 of the world's most prominent merchant organizations and multiple law enforcement agencies in the United States and Europe are MRC Members.
About iovation
iovation protects online businesses and their end users against fraud and abuse, and identifies trustworthy customers through a combination of advanced device identification, shared device reputation, device-based authentication and real-time risk evaluation. More than 3,000 fraud managers representing global retail, financial services, insurance, social network, gaming and other companies leverage iovation's database of more than 2.5 billion Internet devices and the relationships between them to determine the level of risk associated with online transactions. The company's device reputation database is the world's largest, used to protect 12 million transactions and stop an average of 250,000 fraudulent activities every day. The world's foremost fraud experts share intelligence, cybercrime tips and online fraud prevention techniques in iovation's Fraud Force Community, an exclusive virtual crime-fighting network. For more information, visit iovation.com.
Contact Information:
CONTACTS:
iovation Inc.
Connie Gougler
503-943-6748