SOURCE: iovation


July 13, 2015 03:00 ET

iovation to Reveal How to Win Over VIP Gambling Players

Webinar on Identifying, Rewarding and Retaining Trusted Online Customers

PORTLAND, OR--(Marketwired - Jul 13, 2015) - iovation, preventing fraud, identifying trustworthy customers and authenticating devices online and on mobile, today announced it will detail how online gambling operators can quickly identify, reward and retain VIP customers using shared device intelligence in a webinar entitled "Doubling Down: Winning over your VIP Gambling Customers." Scott Olson, iovation's vice president of product, will host the webinar at two separate times on July 14, 2015; one at 2pm BST and one at 11am PDT.

"When targeting online customers for VIP status, it all comes down to knowing who you can trust," said Olson. "At iovation, we've found that around 5 percent of all devices used for gambling are associated with fraud. But armed with knowledge about which devices are trustworthy, gambling operators can engage VIP customers with high-end offers, reduce friction in the player experience, keep them on websites longer and enhance the bottom line."

Knowing who to trust is as critical as identifying high-risk fraudsters. When faced with delays caused by extra steps in online authentication, VIP customers will likely go somewhere else. iovation's growing database of more than 2.5 billion devices and its trust service enable online gambling operators to know who their valued customers are across devices -- whether they visit from devices such as laptops, mobile phones or tablets.

Attendees of the webinar will learn:

  • How to target the right customers for VIP promotions
  • Ways to safely accelerate more players to VIP status
  • Techniques for streamlining login to reduce friction for good players
  • How to capture more devices and strengthen fraud protection through a hybrid device recognition approach
  • Best practices to prevent credit card fraud, reduce promotion abuse, and uphold customer-requested exclusions

iovation's trust service identifies "good customers" by analyzing a consumer's online activity from their collective devices and shared intelligence from more than 3,000 participating fraud analysts. This unique data allows businesses to immediately identify which new customers qualify for special offers or status, efforts that otherwise could require months of investigation. As a result, online gaming companies can give trusted users special treatment like higher deposit and withdrawal limits.

For more information and to register for this webinar, go to:

About iovation

iovation protects online businesses and their end users against fraud and abuse, and identifies trustworthy customers through a combination of advanced device identification, shared device reputation, device-based authentication and real-time risk evaluation. More than 3,000 fraud managers representing global retail, financial services, insurance, social network, gaming and other companies leverage iovation's database of more than 2.5 billion Internet devices and the relationships between them to determine the level of risk associated with online transactions. The company's device reputation database is the world's largest, used to protect 12 million transactions and stop an average of 200,000 fraudulent activities every day. The world's foremost fraud experts share intelligence, cybercrime tips and online fraud prevention techniques in iovation's Fraud Force Community, an exclusive virtual crime-fighting network. For more information, visit

Contact Information

    iovation Inc.
    Connie Gougler
    Email Contact