SOURCE: iovation


May 17, 2016 08:15 ET

iovation's Customer Authentication Service Wins Award for Gaming Innovation

Expert Judges Select Iovation Solution for Casino Journal's Top 20 Most Innovative Gaming Technology Products for Third Year in a Row

PORTLAND, OR--(Marketwired - May 17, 2016) - iovation, the provider of device intelligence for authentication and fraud prevention, today announced its Customer Authentication service has been selected for Casino Journal's Top 20 Most Innovative Gaming Technology Products Awards. This solution allows consumers with recognized, "known good devices" to have instant passwordless access to low-risk sections of consumer accounts -- like account balances, shopping records and activity histories. It can also provide real-time risk assessments -- highlighting devices potentially tampered with, using anonymizers, and appearing with high-risk anomalies.

"It's difficult for gaming operators to meet the competing demands of high security and low customer friction. Consumers expect their personal information to be protected, but also want to avoid repeated authentication questions or prompts that disrupt their user experience," said iovation's Senior Product Manager, Jon Speer. "Recognition from an authority like Casino Journal that iovation has been able to help its customers achieve both goals -- significantly reduce consumer friction and still enhance site security -- is especially gratifying."

This is the third year in a row iovation has won in Casino Journal's Top 20 Most Innovative Gaming Technology Products Awards. In 2015, iovation's trust service -- which identifies website visitors that are most likely to be trustworthy -- won the award. In 2014, iovation won the award for various anti-fraud features including its compound business rules where businesses can adapt which fraud indicators they look for, allowing them to adjust at a moment's notice to a dynamic fraud environment. 

Now in its 19th year and one of the oldest and most recognized contests in the gaming industry, Casino Journal's Top 20 Most Innovative Gaming Technology Products Awards winners are chosen by an independent panel of judges. Casino Journal will formally recognize iovation and other winners on July 14, 2016, during the afternoon keynote address at the Casino Marketing & Technology Conference in Las Vegas, Nev.

About iovation
iovation protects online businesses and their end users against fraud and abuse, and identifies trustworthy customers through a combination of advanced device identification, shared device reputation, device-based authentication and real-time risk evaluation. More than 3,500 fraud managers representing global retail, financial services, insurance, social network, gaming and other companies leverage iovation's database of billions of Internet devices and the relationships between them to determine the level of risk associated with online transactions. The company's device reputation database is the world's largest, used to protect 15 million transactions and stop an average of 300,000 fraudulent activities every day. The world's foremost fraud experts share intelligence, cybercrime tips and online fraud prevention techniques in iovation's Fraud Force Community, an exclusive virtual crime-fighting network. For more information, visit

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