SOURCE: Intelliworks Inc.

November 09, 2006 12:00 ET

Iowa State University Selects Intelliworks for CRM

College of Business Plans to Rapidly Deploy Intelliworks iRM Essentials Product for Their MBA Program

ROCKVILLE, MD -- (MARKET WIRE) -- November 9, 2006 -- Intelliworks Inc., the leader in insight-driven actionable CRM for higher education, announced that the College of Business at Iowa State University (ISU) has selected Intelliworks CRM software for their MBA program.

Established in 1984, the College of Business is the third largest college at Iowa State with a fall 2006 enrollment of 3399, students. The College provides an innovative educational experience linking theory with practice for tomorrow's business leaders. ISU's high tech laboratories combined with a solid curriculum, nationally recognized faculty and welcoming atmosphere provide business students with an innovative educational experience. Students benefit from faculty and staff who are dedicated, approachable and responsive, creating an unmatched business education experience.

In the first phase of the CRM implementation, ISU will roll out the iRM Essentials product to their MBA program. The core objective of implementing CRM for the MBA program is to provide prospective students with personalized and relevant communications. Using the iRM Essentials system, recruiters and marketers at ISU will have an unparalleled ability to segment and automate the dialogue with key prospects while ensuring that every touch is treated in a 1-to-1 manner. Furthermore, the CRM system will provide great insight into how marketing efforts are impacting outcomes from an advanced response measurement model. The automation of core business processes through the use of CRM will create more opportunity for ISU's staff members to focus on delivering the highest level service to all constituents. As such, prospective and current students will notice more personal attention, which will enhance their overall experience. "With such a small staff we needed a robust system that would help us track information and maintain communication with prospective students. We selected Intelliworks because of the overall functionality, ability to purchase an out-of-the box solution and their excellent customer service," said Amy Hutter, Director of Marketing & Student Recruitment at Iowa State University.

The Intelliworks CRM system is designed with higher education in mind and thus all recruitment and marketing capabilities of the system are in line with how higher education manages operations. "Our company is totally focused on the creation of value within the recruitment and admissions offices in higher education. Our knowledge of best practices by working with leading colleges and universities are further ingrained in the CRM products we sell and so I am confident that ISU will achieve their goals through rapid deployment of our system," said Dev Ganesan, President and CEO of Intelliworks Inc.

About Intelliworks

Intelliworks, Inc. provides CRM software solutions that help both small colleges & large universities personalize, extend, and strengthen their constituent relationships with prospects, applicants, students, alumni, companies, and all other constituents. With the Intelliworks Relationship Manager platform institutions can effectively communicate with constituents in a more personalized and relevant manner. Delivered as a 100% zero foot print web-based application, Intelliworks offers the ability to scale CRM solutions across departments, schools, and the enterprise university system.

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