SOURCE: iPerceptions

iPerceptions

June 27, 2011 08:00 ET

iPerceptions 4Q Now Available to U.S. Government Agencies

Leading 'Voice of Customer' Analytics Software-as-a-Service Published on Apps.gov

MONTREAL--(Marketwire - Jun 27, 2011) - iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer (VoC) analytics based on actual visitor feedback, today announced that it has negotiated a federally-compliant version of its terms-of-service for 4Q Free, which is part of the 4Q Suite survey solution for websites. 4Q Free, now available on Apps.gov, is already being used by federal agencies including the U.S. Dept. of Commerce and the Customer Engagement and Communications Division of the U.S. General Services Administration.

"We are pleased that U.S. government agencies now have access to the unique power of 4Q," said Claude Guay, president and CEO of iPerceptions. "President Obama's Open Government Directive has prompted new websites such as USASpending.gov and recovery.gov to be created along with significant changes to many other government websites. All of this new information is meant to bring American people closer to their government -- but it's important to have a mechanism to determine if these websites are meeting their intended goals and 4Q can serve as a real-time citizen feedback vehicle."

Many organizations have adopted free web analytics tools such as Google Analytics to understand what visitors are doing on their website. But that is only part of the website analytics equation. iPerceptions 4Q offers organizations a solution that combines the what with the why for more accurate and complete website analysis. 4Q was developed in collaboration with Avinash Kaushik, a noted web analytics author and blogger to help organizations understand why and how people interact with their website by asking the four most important survey questions:

  • What are my visitors at my website to do?
  • Are they completing what they set out to do?
  • If not, why not?
  • How satisfied are my visitors?

The 4Q suite is a simple-to-deploy Software-as-a-service (SaaS) family of products that include: 4Q Free, 4Q Basic, 4Q Plus and 4Q Premium. Organizations of any size can choose from a cost-effective, yet sophisticated suite of online analytics tools that analyze individual customer experiences based on the combination of VoC and Google Analytics (GA) data. The 4Q suite includes Facebook and Twitter links, automatic alerts when significant changes occur within the data and global industry comparisons from over 6000 websites across 35 industry verticals.

"iPerceptions has done for VoC what Google has done for clickstream analytics," says Stephane Hamel, a thought leader in the field of online analytics. "iPerceptions has made it easy to produce, implement and manage surveys, creating a much more powerful way to do voice of customer analytics. The new analysis features are amazingly intuitive and powerful and attention to details, such as the automated weekly status email, will make it even easier to close the loop on Voice of Customer."

About Apps.gov

Apps.gov is a centralized marketplace for federal agencies to easily identify and compare cloud business and productivity software as a Service (SaaS) solutions. All vendors who have their SaaS solutions on Apps.gov have certified and must provide the ability to verify that their solutions meet two requirements: 1) meet the NIST defined 5 "Essential Characteristics of Cloud Computing" and 2) meet the NIST Service Model definition for SaaS.

About iPerceptions
iPerceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, 4Q Suite solution, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn millions of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include well-known brands such as Mercedes-Benz, BMW, MINI, General Motors, Ford, Chrysler, Honda, Mazda, Hyundai and Volkswagen. For more information, please visit http://www.iperceptions.com.

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