SOURCE: iPerceptions

iPerceptions

July 13, 2011 08:00 ET

iPerceptions' 4Q Suite Helps Boost British Columbia Institute of Technology's Website Conversion by Nearly 300%

Canada's Premier Polytechnic Institution Uses iPerceptions' 4Q Suite to Increase Website Satisfaction and Conversion for a Key Event

MONTREAL--(Marketwire - Jul 13, 2011) - iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer (VoC) analytics based on actual visitor feedback, today announced that the British Columbia Institute of Technology (BCIT) is using 4Q Suite on its primary website, www.bcit.ca, to increase satisfaction and conversion for prospective students.

BCIT recently completed a major redesign of their website, which had a strategic focus on prospective students. By isolating the satisfaction and task completion results of these particular visitors, the institute was able to identify this group's biggest problem areas and prioritize efforts to fix them. As a result of their efforts, the redesign showed a 15% increase in satisfaction among prospective students and a 279% increase in conversion for a key event during the same time of year.

"4Q Suite, combined with our web analytics data, is helping us to report our results to the leadership team using easy to understand measures and giving us a clearer strategic focus on our segmented audiences," said Alan Etkin, Project & Web Analytics Manager at BCIT. "This, in turn, is helping us to secure the resources and political will needed to move forward with new projects."

When BCIT first started working with iPerceptions, the company was running both Google Analytics (GA) and SiteCatalyst, but they had never had any experience running VoC surveys. The 4Q Free version was an ideal tool to experiment with and gain the experience needed for more sophisticated survey use and analysis.

Prior to using 4Q, BCIT knew what people were doing through Google Analytics and SiteCatalyst. But when they implemented 4Q, they also began to understand "why" people were doing what they were doing as well as their overall satisfaction with the site. This helped BCIT to produce both a functional website and highly satisfying experience for visitors.

"The ability to structure the purpose of visit question to clearly identify key audiences is a very powerful feature," said Claude Guay, President and CEO of iPerceptions. "In BCIT's case, seeing the difference in satisfaction and task completion scores by students, prospective students, faculty and staff, provided them with the insight to achieve impressive results."

About British Columbia Institute of Technology
Established in 1964, the British Columbia Institute of Technology is Canada's premier polytechnic institution with a current enrollment of 47,000 students. With five campuses, BCIT offers wide-ranging programs in technologies and trades, credentials up to and including master's degrees, applied research, international activities and partnerships with business. Programs include applied, hands-on learning in engineering, business, media, computing, health, trades and apprenticeships. BCIT's focus is on immediately-employable, skilled graduates across diverse industry sectors and facilitating lifelong learning for career progression and career change.

About 4Q Suite
4Q Suite is an upgraded version of iPerceptions' original 4Q survey solution, and boasts an array of features all designed to help businesses increase site satisfaction, build engagement and optimize conversion. These features include automatic alerts of significant changes, email reports, Google Analytics integration, global industry benchmarks, word clouds and text categorization features, CRM capabilities such as email collection, ads and coupons on the survey thank-you page, and more. 4Q Suite is simple-to-deploy, low-cost, scalable, and offers website owners actionable insights based on real-time user feedback. For more information, please visit www.4Qsurvey.com.

About iPerceptions
iPerceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, 4Q Suite solution, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn millions of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well-known brands as Dell, InterContinental Hotels, General Motors, Canadian Tire, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. For more information, please visit www.iperceptions.com.

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