SOURCE: iPerceptions


July 09, 2013 08:00 ET

iPerceptions Announces the First Digital Research Solution Designed for Building Brand Engagement & Growing Audiences

Online Communities, Content and Media Companies Now Have a Precise Solution for Identifying, Measuring and Growing Engaged Users

MONTREAL--(Marketwired - Jul 9, 2013) - iPerceptions, Inc., the inventor of Active Research™, the evolution of Enterprise Customer Feedback Management and Digital Analytics, today announced the release of the iPerceptions Engagement and Audience Building Solution. This is the first digital research solution specifically designed for engagement tracking, and measuring brand trust and advocacy. Online communities, content and media companies now have a precise online research solution for identifying, measuring and growing engaged users.

"Content and media companies as well as online communities need to measure more than unique visitors per month, conversions and goal completion to understand how to grow their audience," said Audry Larocque, CEO of iPerceptions. "With our Engagement and Audience Building Solution, companies can get precise insights about the profiles of users at different engagement levels, the reasons behind their behavior and can use this insight to grow their audience."

The iPerceptions Engagement and Audience Building Solution consists of a research framework specifically designed for content sites, a proven methodology for gathering representative, targeted and opt-in feedback, and real-time engagement analytics with KPIs. Marketers using this solution can:

  • Segment user engagement groups and identify brand advocates
  • Increase visitor frequency by emphasizing key engagement drivers
  • Highlight visitor benefits by evaluating competitive considerations 
  • Create cross promotional opportunities according to visitor intent
  • Monitor word of mouth by measuring brand perception

"It's not possible to address every business issue with a single metric," said Lane Cochrane, VP of Research at iPerceptions. "Building audiences and creating brand alignment is significantly different than optimizing conversions and therefore requires a research solution designed to capture insights relevant to these business objectives. Our Engagement and Audience Building survey framework and methodology will help marketers understand the levers to become top of mind destinations for their audiences."

This solution leverages the iPerceptions Active Research™ Platform, which engages customers in the 'Moment of Truth' across all touch points and devices. Results are integrated with the organization's click-stream data (web analytics) and injected into appropriate business systems.

The iPerceptions Engagement and Audience Building Solution is immediately available to iPerceptions Enterprise customers as a value-added option.

About iPerceptions
iPerceptions, Inc. is the inventor of Active Research™, the evolution of Enterprise Customer Feedback Management and Digital Analytics. The company's solutions are powered by the Active Research™ Platform, which addresses specific business objectives by capturing visitor perceptions in the 'Moment of Truth' using advanced engagement technologies and trusted research frameworks to drive actions in existing business processes. Founded in 1999, iPerceptions has more than 14,000 clients worldwide that trust iPerceptions for in-depth analysis of real visitor's behavior. See how iPerceptions can improve the entire customer lifecycle and your bottom line today, visit

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