SOURCE: iPerceptions, Inc.

May 14, 2008 15:13 ET

iPerceptions Announces Record Revenue for Q1 2008

Leading Voice of Customer Analytics Provider Announces 47% Increase Compared to First Quarter Last Year

MONTREAL--(Marketwire - May 14, 2008) - iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer Analytics, today reported their first quarter results for 2008 and announced a 47% increase in revenues for the first quarter 2008 compared to the same period last year.

Business highlights for the Quarter:

--  iPerceptions expanded its user-base significantly in the first quarter
    of 2008 with the launch of a free survey tool called 4Q. 4Q allows website
    owners and operators of all sizes to quickly and easily understand the
    reasons visitors are coming to their website and whether or not they are
    able to complete their tasks. By being co-marketed by respected analytics
    expert Avinash Kaushik (author of "Web Analytics: An Hour a Day" and well
    known web analytics blog "Occam's Razor"), millions of small to medium
    business owners will now have a no-barrier solution to entry in beginning
    to understand website optimization and voice of customer analysis. 4Q is a
    platform for iPerceptions to generate a great deal of brand awareness and
    mind share in the analytics market, which will ultimately turn into a
    strong conversion funnel for iPerceptions' enterprise solution, the
--  Q1 2008 also saw the completion of iPerceptions' acquisition of the
    Repindex Technology, which analyzes the open-ended user commentary provided
    by the webValidator and outputs descriptions and measurements of the main
    concepts and key takeaways that this open-ended text provides for our
    clients, adding to the value of the webValidator deliverables.
--  Other Q1 2008 business development highlights include the opening of a
    London, UK office, and the addition of high-profile clients to its customer
    portfolio including Canadian Tire, Monster Worldwide, Constellation Energy
    and Century 21. Along with a contract extension of a major automotive
    client valued at over $320,000, iPerceptions also renewed business with
    such clients as Choice Hotels, Hyundai, Yamaha Land and Sea, Kraft in this
    past quarter.

iPerceptions delivered the following results for the first fiscal quarter of 2008:

Revenue: For the quarter ended March 31, 2008, revenue totaled $947,230 compared to $645,949 for the corresponding period in the previous fiscal year, an increase of 47%.

Net loss and Earnings per Share: Net loss and comprehensive loss for the quarter ended March 31, 2008 was $530,059 compared to $392,198 in the same period of 2007. The increase in net loss is mostly attributable to the increase in sales and marketing to acquire new business and research and development activities. The first quarter basic and diluted loss per share for 2008 and 2007 were $0.01 and $0.02 respectively.

Cash position: Total cash and cash equivalents are $1,283,629 at the end of the first quarter. During the first quarter 2008, the cash used in operating activities amounted to $749,398.

"With the launch of 4Q, the official opening of our London office, and all the other activity that has taken place in the first quarter of 2008, iPerceptions has been extremely busy spreading the Voice of the Customer," says Jerry Tarasofsky, CEO and President of iPerceptions. "We are providing leading companies with crucial customer-based business intelligence. More and more leading companies are realizing how essential it is to tune in to the Voice of the Customer in order to remain a viable business in this ever-changing economic landscape."

For additional information, consult our Management Discussion and Analysis filed on SEDAR at

About iPerceptions:

iPerceptions is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution and Proprietary iPerceptions Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Toshiba, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London, UK.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Contact Information

  • Media information:
    Jonathan Levitt
    Vice President Marketing
    iPerceptions Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600

    Investor information:
    Jerry Tarasofsky
    Chief Executive Officer
    iPerceptions Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600

    Martin Faucher
    Chief Financial Officer
    iPerceptions Inc.
    Tel : 514-488-3600
    Fax: 514-484-2600