SOURCE: iPerceptions

iPerceptions

July 22, 2013 08:00 ET

iPerceptions and Ensighten Team Up to Provide Enterprise Digital Research Solutions That Are Simple to Manage

Marketers Can Quickly and Easily Implement & Manage Simultaneous Digital Customer Feedback Projects

MONTREAL--(Marketwired - Jul 22, 2013) - iPerceptions, Inc. the inventor of Active Research™, the evolution of Enterprise Feedback Management and Digital Analytics, today announced a technology partnership with Ensighten, the innovator of Real-Time™ Tag Management Systems. As a result of the partnership, iPerceptions and Ensighten customers will have access to a best-in-class digital research solution integrated with a Digital Tag Management system. This integration enables marketers to seamlessly execute multiple research projects for different audience segments and brands. 

"Working with Ensighten to integrate our Active Research platform is imperative to allowing marketers to respond quickly in the digital marketplace," said Nicole Fortunaso, VP Business Development at iPerceptions. "We understand that capturing customer perceptions at critical moments during the site experience provide the most accurate feedback and the ability to do this is enhanced through tag management technology."

"This partnership benefits both iPerceptions and Ensighten customers,"said David Saxon, VP of Partnerships at Ensighten. "Marketers can gain access to key customers insights sooner by leveraging Ensighten's enterprise data and tag management technology to deliver digital research solutions that are simple to manage and can be implemented quickly."

As a result of this partnership, marketers can target the right visitor with the right research solution at the right time. Using built-in conditional logic provided by Ensighten's Agile Marketing Platform (AMP) and iPerceptions' intercept technology, marketers can deploy research based on page URL, data layer elements, date and time, geo-location, platform and browser information and other important parameters. For websites that already contain Ensighten's AMP, marketers can more quickly implement simultaneous iPerceptions research projects for multiple brands, in different countries and languages.

About Ensighten
Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel -- and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft Stores, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

About iPerceptions
iPerceptions, Inc. is the inventor of Active Research™, the evolution of Enterprise Feedback Management and Digital Analytics. The company's solutions are powered by their Active Research™ Platform, which addresses specific business objectives by capturing visitor perceptions in the 'Moment of Truth' using advanced engagement technologies and trusted research frameworks to drive actions in existing business processes. Founded in 1999, iPerceptions has more than 14,000 clients worldwide that trust iPerceptions for in-depth analysis of real visitor's behavior. See how iPerceptions can improve the entire customer lifecycle and your bottom line today, visit www.iperceptions.com.

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