SOURCE: iPerceptions Inc.

November 16, 2007 13:57 ET

iPerceptions Is Selected by SnagAJob.com to Tune in to the Voice of Its Customers

NEW YORK, NY--(Marketwire - November 16, 2007) - iPerceptions (TSX-V: IPE) announced today that SnagAJob.com, the No. 1 source for hourly employment, has selected the iPerceptions webValidator Continuous Listening Solution and the iPerceptions Satisfaction Index (iPSI) to tune in to the voice of its customers at www.SnagAJob.com.

SnagAJob.com is the nation's largest job site for part-time and full-time hourly jobs. Its decision to engage the webValidator Continuous Listening Solution and leverage the iPerceptions Satisfaction Index (iPSI) will allow it to set benchmarks for customer experiences and website interactions that are direct responses to customer feedback.

"Tuning into the voice of customer will allow SnagAJob.com to optimize its online experience for job seekers and employers alike," said Jonathan Levitt, VP of Marketing at iPerceptions. "The iPerceptions Satisfaction Index (iPSI) will clearly inform SnagAJob.com about aspects of its online experience that are working for its site users and which could use some improvements."

"The iPerceptions Satisfaction Index (iPSI) is just the kind of measurement tool we need at SnagAJob.com to ensure our online experience is meeting and exceeding the needs of our customers," said Heather Moose, Marketing Manager, SnagAJob.com. "We look forward to our baseline study results and the ability to have continuous insight regarding our customer experiences."

About the iPSI and the webValidator solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over three million actual visitors, on over 600 projects for Fortune 2000 websites, across ten verticals and contains over 45 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, transaction abandonment, customer loyalty and the likelihood customers will refer friends and associates to the site.

About iPerceptions:

iPerceptions is one of North America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Contact Information

  • Media information:
    Jonathan Levitt
    Vice-President Marketing
    iPerceptions, Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600

    Investor information:
    Jerry Tarasofsky
    Chief Executive Officer
    iPerceptions, Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600


    Martin Faucher
    Chief Financial Officer
    iPerceptions, Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600