SOURCE: Omniture

July 18, 2007 14:43 ET

iPerceptions Joins Omniture Genesis™ Network

iPerceptions to Integrate Attitudinal Data With Web Analytics to Enhance Voice of Customer

OREM, UT and NEW YORK, NY--(Marketwire - July 18, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and iPerceptions, Inc. (TSX-V: IPE), a leading online customer satisfaction research provider, today announced that iPerceptions will join the Omniture Genesis Network and integrate their online research and customer satisfaction measurement solutions with Omniture's Online Business Optimization Platform. The integration will give marketers greater insight into the voice of customer -- a term used to describe the stated and unstated needs or requirements of the customer -- by tying together attitudinal data with behavioral data.

Previously, information from surveys and behavioral information from Web analytics were located in separate systems making it difficult to tie the customer feedback companies receive with the actual customer behavior from the site. By integrating this information and making it available via one interface, marketers can make real-time adjustments to their online marketing -- optimizing site content, design and process to provide an optimal customer experience., the world's largest and oldest social network for food enthusiasts, is a place where home cooks from around the world come to share food experiences and ideas. "'s success can be attributed, in part, to how well we know our community," said Dustin Woodard, search engine optimization and analytics expert. "Bringing together attitudinal information from our iPerceptions' Continuous Listening reports with our Web analytics information from Omniture SiteCatalyst will allow greater insight into our visitors' attitudes and behaviors in one integrated view, saving valuable time and money. Omniture Genesis helps customers get more out of their joint solutions."

"Truly listening to customers and incorporating their feedback allows companies to provide better service, build loyalty and bring about greater online and offline business success," said Jonathan Levitt, vice president of marketing at iPerceptions. "By incorporating the voice of real customers in the context of real experiences into Omniture's Online Business Optimization Platform, online marketers will gain a very tangible and strategic marketing advantage for online conversion."

"Omniture Genesis is designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization platform," said John Mellor, senior vice president of business development and corporate strategy. "Using an intuitive 'plug and play' interface, Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing a standard view across all marketing initiatives."

There are currently over 40 Accredited Application Partners in Genesis covering ad serving, behavioral targeting, content management, CRM, email, search marketing, site search, user experience and more.

About the iPSI and the webValidator solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over two million actual visitors, to over 500 Fortune 1000 websites, across ten verticals and contains over 30 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, customer loyalty and the likelihood customers will refer friends and associates to the site.

About iPerceptions

iPerceptions is one of North America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal. For more information visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding Omniture's strategic relationship with iPerceptions, the Omniture Genesis program, the expected benefits of Omniture's strategic relationship with iPerceptions and service offerings for customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with Omniture's ability to ensure that its services address the specific requirements of customers and partners, the continued adoption by customers of Omniture services, including the SiteCatalyst and Genesis services, the significant capital requirements of the business model, Omniture's ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with services, Omniture's ability to hire, retain and motivate employees, Omniture's ability to collect customer data, the adoption of laws or regulations relating to the Internet or operations, or interpretations of existing law, which could adversely affect Omniture's business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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