SOURCE: iPerceptions


June 04, 2013 08:00 ET

iPerceptions Voice of Customer Solutions Now Easily Plug Into WordPress, Drupal and Joomla

Marketers Can Instantly Start Measuring the Online Customer Experience -- in One Step

MONTREAL, QC--(Marketwired - Jun 4, 2013) - iPerceptions Inc., a leading provider of online Voice of Customer (VOC) analytics derived from actual visitor feedback, today announced free iPerceptions plug-ins for WordPress, Drupal and Joomla. These plug-ins offer marketers a simple, one-step process to start collecting, measuring and analyzing customer satisfaction and task completion using iPerceptions' highly acclaimed and 4Q and iPSI research frameworks.

"As more companies rely on websites directly or indirectly for revenue generation, it is paramount for them to understand how real customers experience their digital property," said Marc Tremblay, Chief Technology Officer, iPerceptions. "Every company should have at least one VOC survey on their website, which is why we offer a free, entry level plan. With these plug-ins, we've simplified the installation process into a single step -- so even novice users can easily install surveys and benefit from expert VOC analytics."

Using the iPerceptions CMS plug-ins, marketers can choose to place a VOC survey on the company's homepage to generate a representative survey of all visitor satisfaction over time. If the company wants feedback on a particular product or customer support, they can choose to place a targeted survey on a specific page. Multiple surveys with different objectives can run simultaneously.

The iPerceptions Active Research platform is based on proven frameworks that are designed to gain specific insights. These include:

4Q Task Completion Framework

The 4Q Task Completion Framework is designed to understand task completion and improve business outcomes in the process. The framework contains four simple questions that produce powerful insights. By analyzing website visitor responses, business can immediately establish priorities, such as 'what are the primary visitors needs' and 'which needs are visitors having the most trouble getting done.'

iPSI Experience Framework

The iPSI Experience Framework is an Experience Management research tool for digital channels. It maps the user experience, establishing a set of experience attributes that the business can manage. iPSI surveys present the needs and wants of website users in clear focus areas, enabling the business to establish clear guidelines for a continual and optimal evolution of user experience, ultimately building profitable relationships with target groups. User adoption and loyalty are the ultimate goals of the accelerated site (and user) comprehension provided by iPSI.


iPerceptions customers can download iPerceptions plug-ins for WordPress, Drupla and Joomla from the iPerceptions website at: The iPerceptions WordPress plug-in is also available at:

About iPerceptions
iPerceptions is a leading provider of online Voice of Customer (VOC) analytics derived from actual visitor feedback. The company's Active Research Platform captures customer perceptions on multiple touch points using intercept surveys to collect a representative sample and Comment Cards to connect with customers on an individual level. iPerceptions uses multiple proven methodologies and frameworks including real-time data from the iPSI Experience Framework and the 4Q Task Completion Framework, which enables comparative and industry benchmarking. Companies can use iPerceptions advanced business intelligence reporting which integrates with Google Analytics and Tealeaf to gain a more complete picture of who their customers are and what they truly want. For more information, visit

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