Matrix Media Systems

Matrix Media Systems

October 05, 2009 04:00 ET

iPOSS Makes European Debut at Cancer Conference in Berlin

GREATER MANCHESTER, UNITED KINGDOM--(Marketwire - Oct. 5, 2009) -

Editors Note: A photo is available with this Press Release

The iPOSS multi screen digital display system recently launched by North West based Matrix Media Systems has made its first appearance outside of the UK courtesy of Paxman Coolers Limited who used it as part of their exhibition at the ECCO Conference in Berlin in September 2009.

The European CanCer Organisation (ECCO) and the European Society for Medical Oncology (ESMO) is a collaboration between the two resulting in a biennial multi-disciplinary congress. The conference is also an opportunity for exhibitors to showcase the latest healthcare solutions within the oncology field.

Paxman Coolers, based in West Yorkshire, England, embarked on their pioneering scalp cooling treatment in the late 90s to limit and in many cases prevent hair loss during cancer chemotherapy. The Paxman Scalp Cooler is now widely used in hospitals and specialist cancer treatment centres throughout Europe and other parts of the world.

Richard Paxman, Operations Director at Paxman Coolers explained his decision to endorse the iPOSS, "Over the years there have been many clinical trials undertaken and studies published to determine the efficacy of our product and its worldwide acceptance by hospitals and leading cancer treatment centres reinforces our belief in striving to ensure that all patients going through the traumatic experience of having cancer are given the opportunity to receive this treatment. We therefore place the utmost importance on informing as many oncology specialists and clinical decision makers of the benefits of the scalp cooler. The iPOSS conveys demonstrably the way scalp cooling treatment works through the impact of imagery and video and supported by data. This system enables us to present our company and its innovation to great effect, aiding our mission to extend the availability of our technology around the world."

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