SOURCE: iProduction


May 02, 2011 09:00 ET

iProduction Completes Integration of Insurance Broadcasting Publications Into SourceMedia Online Portfolio

Newly Acquired News Service Is Fully Integrated Into Online Publishing Platform in Less Than One Month

MINNEAPOLIS, MN--(Marketwire - May 2, 2011) - iProduction, the leading Internet publishing platform for multi-title online publishers, has completed integration of the newly acquired Insurance Broadcasting publications into the SourceMedia online portfolio. SourceMedia acquired the leading employee benefits professional news service, whose titles include and, in February this year.

SourceMedia powers its existing 33 publications and websites, serving 2.5 million subscribers, with the iProduction internet publishing platform. Transitioning the Insurance Broadcasting publications to the iProduction platform allowed for the integration of the sites with Employee Benefit News Group, as well as consolidated multiple systems for content management, mailing list management and subscriber management onto a single platform.

The site now also supports blogs, videos and other editorial enhancements that deepen reader engagement and enable more sophisticated audience targeting, while the iProduction conversion architecture allows SourceMedia to better qualify readers for advertisers.

"The new processes are unbelievably efficient compared to how we used to construct and deliver information," said Walt Podgurski, Insurance Broadcasting publisher. "The websites and online newsletter are already improved. I feel confident that things will only get better."

About SourceMedia
SourceMedia, an Investcorp company, is a diversified business to business media company serving the financial industry and the related fields of professional services and technology. SourceMedia offers its clients and subscribers professional information services -- both print and digital -- industry-standard data applications, in-depth seminars and conferences, and specialized marketing services.

About iProduction
With more than 15 years of Internet publishing experience, iProduction offers the most advanced Internet publishing platform on the market today. This flexible, software-as-a-service (SaaS) solution provides multi-title publishers everything required to build and grow their digital business. iProduction provides world-class content management and circulation capabilities, as well as monetization tools that allow publishers to market its highly qualified readership across numerous publications. A growing number of leading publishers including SourceMedia, Belvoir Media Group and Economist CQ Roll Call rely on iProduction to host nearly a hundred sites and service millions of readers. For more information visit

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