SOURCE: Conductor


March 22, 2011 09:00 ET

iProspect Selects Conductor as SEO Technology Platform

New Relationship Delivers Powerful SEO Platform to Analyze, Measure and Scale Internal SEO Operations for Global Digital Marketing Agency

NEW YORK, NY--(Marketwire - March 22, 2011) - Conductor, the undisputed leader in SEO technology, announced today that it has begun working with leading digital agency, iProspect, to optimize their internal operations and drive greater results for their clients. 

SEO has become extremely complicated with hundreds of factors contributing to a client's organic visibility, more competition for top rankings and the continuous expansion of online market share. This growing complexity led to the development of Conductor Searchlight™, an online Software-as-a-Service technology that provides search marketers with an enterprise-class platform and the support required to optimize search engine traffic. iProspect will leverage Searchlight to gather natural search data, improve internal reporting, drive competitive research and automate manual SEO activities. The integration of Searchlight into iProspect's SEO practice will enable the agency's team to spend more time on strategic initiatives.

"iProspect is one of the best agencies in the world and we are honored to have the opportunity to begin working with them to power their internal team," said Seth Besmertnik, CEO of Conductor. "Our relationship not only demonstrates our market leadership in the SEO technology space, but is also a clear example of iProspect's progressive approach to using technology to drive customer success."

"Our top priority is producing outstanding results for our clients," said Robert Murray, Global CEO of iProspect. "We are always testing new technologies and looking for ways to leverage them to improve results. We are looking forward to seeing the impact Conductor's technology will have on our operation. We expect that it will enable our team to spend more time focused on our clients' success rather than chasing down technical details. Overall, we are excited to be working with Conductor."

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About Conductor: Conductor is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver provable ROI. The company created the first and most widely adopted enterprise SaaS SEO technology solution, Conductor Searchlight™, which helps marketers scale natural search, monitor competitive market share and boost revenue. Conductor recently launched the SEO Cloud™, which makes it possible to extend SEO data and workflow across other applications. Companies such as, Siemens,Toys"R"Us, Autodesk and GE rely on the company's technology solutions and team of experts to continually measure and improve their natural search traffic and revenue.

Based in Manhattan, Conductor was recently voted as one of Crain's Best Places to Work in NY for the second year running and was named as the 13th fastest growing software company in Inc. Magazine's latest rankings. @conductor.

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