SOURCE: Ispwitch, Inc.

July 11, 2005 09:00 ET

Ipswitch, Inc. to Give Featured Presentation on Building User Centered Software at IEEE International Professional Communication Conference

Academic-Industry Collaboration Allows Company to Reach Customer Satisfaction Goals

LIMERICK, IRELAND -- (MARKET WIRE) -- July 11, 2005 -- Ipswitch Inc., a leading developer of messaging, network management and file transfer solutions for small to medium businesses (SMBs), will participate in the International Professional Communication Conference in Limerick, Ireland, July 10-13, 2005.

Three Ipswitch leaders, Ben Henderson, Chief Technologist; Kevin Gillis, Director of Product Management; and Joe O'Connor, Information Development Manager will team up with Dr. Carol Barnum, Co-Director of the Usability Center at Southern Polytechnic State to present "Making Connections--Teaming Up to Connect Users, Developers, and Usability Experts" on Monday, July 11, 2005, from 1:30-3:00PM WET.

The featured presentation will discuss how Ipswitch is working with The Usability Center at Southern Polytechnic State University in Marietta (Atlanta), Georgia, to rigorously test Ipswitch's products. This testing allows Ipswitch to be in tune with what its customers want. Ipswitch has built its success around understanding and addressing the unique requests of the SMB market allowing Ipswitch to build software that works the ways Ipswitch's customers run their business. Starting with WS_FTP Professional, Ipswitch has now incorporated user-centered design and testing into all of its products.

Leading the collaborative effort to plan the testing at The Usability Center is Dr. Barnum, author of Usability Testing and Research (Allyn & Bacon/Longman, 2002). "The success Ipswitch is experiencing confirms our belief that usability testing can be promoted as part of a user-centered design process," said Dr. Barnum. "When connections are established between developers and users, between usability experts and developers, and between the product and documentation managers and the users, everyone reaps the rewards."

Ipswitch is integrating usability into the front and middle stages of development, instead of being performed at the end of the product development cycle, early enough so that feedback can be incorporated into future versions of the software before it is commercially released. By doing so, Ipswitch is able to include user-centered design into the product development methodology.

About Ipswitch, Inc.

Ipswitch develops and markets software that works for small and medium businesses worldwide. More than 100 million people use Ipswitch software every day to collaborate via Ipswitch Collaboration Suite, monitor their networks with Ipswitch WhatsUp®, and transfer files over the Internet using the market-leading Ipswitch WS_FTP® Professional client and Ipswitch WS_FTP Server. To view the Ipswitch blog, visit Ipswitch values community involvement, visit to find out how to become involved. For product and sales information, write to or visit

WS_FTP is a registered trademark of Ipswitch, Inc. All other product names are property of their respective owners.

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