SOURCE: Irdeto Access

March 14, 2005 06:30 ET

Irdeto Access Secures Video Content to Wireless Devices

Irdeto Access Launches Irdeto PIsys for Mobile at CTIA

NEW ORLEANS, LA -- (MARKET WIRE) -- March 14, 2005 -- CTIA Wireless 2005 -- Irdeto Access, a world leader in content security and subsidiary of multinational media group Naspers (NASDAQ: NPSN) (JSE: NPN) today announced Irdeto PIsys for Mobile, a unique content security solution that protects video broadcasts to wireless devices such as mobile phones, PDAs and specialized in-car devices.

As digital entertainment becomes more interactive, mobile operators are looking to rich-media content services like live mobile video and audio to increase and diversify revenue streams and secure customer loyalty. With Irdeto PIsys for Mobile, Irdeto Access empowers wireless operators to protect these high-value services from unauthorized access and guarantees that only paying customers can listen and watch. Unlike other Digital Rights Management (DRM) solutions meant for lower-value content like ringtones, games and graphics, Irdeto PIsys for Mobile is based on the same proven technology that protects digital pay TV services worldwide.

Irdeto PIsys for Mobile is the first conditional access system for mobile video, providing operators with the tools to secure the revenue for premium content delivered to consumers. The solution applies to audio, video and data services and supports a variety of business models, ranging from subscriptions to pay per view, and works for Satellite and Terrestrial Digital Media Broadcasting (DMB) networks as well as DVB-H networks. Already integrated with Samsung, LG and other handset manufacturers, Irdeto PIsys for Mobile uses patented Dual Key Hierarchy and Rapid Entitlement Refresh technologies to limit bandwidth use while maintaining high levels of security.

"With the proliferation of mobile devices, content owners and operators are attracted to new revenue opportunities but also realize that these revenues require strong content protection," said Graham Kill, CEO of Irdeto Access. "As operators offer richer media experiences to consumers, they need guarantees that content is fully protected. Irdeto PIsys for Mobile is the first solution to help mobile operators secure video broadcasts to customers, preventing piracy and assuring revenues."

Irdeto Access will be launching and demonstrating Irdeto PIsys for Mobile at CTIA (booth #3156), March 14 through 16 at Ernest N. Morial Convention Center in New Orleans, Louisiana.

About Irdeto Access

Irdeto Access, headquartered in Amsterdam, the Netherlands, is a subsidiary of multinational media group Naspers (NASDAQ: NPSN) (JSE: NPN). Irdeto Access specializes in designing, developing and marketing end-to-end solutions to manage and protect content from unauthorized access in the television broadcast, mobile and broadband environments. With nearly 40 years of providing encryption technology and proven success in deploying security solutions across the globe, Irdeto Access continues to offer innovative product offerings to its customers. To contact your regional office or retrieve further information on the company, please visit www.irdetoaccess.com.

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