SOURCE: Irdeto

March 27, 2007 10:00 ET

Irdeto Integrates World's Most Deployed Mobile TV Content Security With Leading Headend Provider RRD

Proven Irdeto Mobile Broadcast Solution Provides DVB Simulcrypt-Compliant Solution to Customers of Leading Mobile TV Headend Provider

AMSTERDAM, THE NETHERLANDS -- (MARKET WIRE) -- March 27, 2007 -- Irdeto, the proven expert in content security for digital TV, IPTV and mobile, together with RRD, a leading DVB-H solutions provider, today announced the successful integration of the Irdeto Mobile Broadcast conditional access (CA) solution with RRD's DVB-H headend. The two companies have also demonstrated a full DVB Simulcrypt solution running over the same platform. This combined solution enables mobile operators and other players in the rapidly growing mobile broadcast industry to quickly deploy a proven, secure and scalable solution for a cost-effective rollout of their services.

RRD is a media service company with a unique knowledge base in the field of mobile TV deployments. RRD developed and managed the launch of the world's first and largest DVB-H service in Italy in June 2006 for Hutchison 3G and is actively involved in several other DVB-H trial deployments worldwide. RRD's team of dedicated engineers have developed and produced their own 'DBH-3 Gap Filler' and the Monza network remote management device to improve DVB-H reception. RRD and Irdeto worked together closely on the successful integration and testing of the combined platform.

With nearly 40 years of experience in pay TV technology solutions, Irdeto technology protects more mobile broadcast TV subscribers and revenue than any other solution. As the world leader in conditional access (CA) and DRM for the mobile market, Irdeto is the only company with live customers using Satellite Digital Multimedia Broadcast (S-DMB), Terrestrial Digital Media Broadcasting (T-DMB) and DVB-H technologies. In addition, the Irdeto Mobile Broadcast conditional access (CA) solution was the world's first content security system deployed for mobile broadcast services. Irdeto technology is currently integrated into more than 50 different devices from leading manufacturers including mobile phones, PDAs, PMPs and in-car devices, making it the most-integrated mobile TV security solution in the world. The solution uses patented technologies support scaling for the world's largest mobile TV operations and has been tested to support at least 16 million subscribers.

"The combined experience of RRD and Irdeto gives mobile broadcasters the confidence that they are choosing for a proven, end-to-end solution for mobile TV," said Doug Lowther, vice president of Marketing for Irdeto.

Franco Ferri, general manager for RRD, commented: "We are very pleased to be working with Irdeto, the world leader in security for Mobile TV. They have proven much easier to work with than their competitors in the space, and I am confident that this will provide our joint customers with the trusted solution they are looking for to make their pay TV deployments a success."

About Irdeto

Irdeto, the proven expert in content security, provides comprehensive solutions for content protection in digital TV, IPTV and mobile environments. Irdeto is a subsidiary of multinational media group Naspers (NASDAQ: NPSN) (JSE: NPN). The company's support, sales and R&D offices are located worldwide with corporate headquarters near Amsterdam, the Netherlands. Irdeto offers both hardware- and software-based solutions. The company works with an impressive list of leading industry partners to create end-to-end solutions for any pay media business. Irdeto's goal is to help operators increase content revenue by offering best-of-class security solutions supporting a wide range of revenue models. With the acquisition of competitor CryptoWorks in spring 2006, Irdeto now has more than 300 customers around the world. To contact your regional office or retrieve further information on the company, please visit www.irdeto.com.

About RRD

Active in all segments of the Mobile TV supply chain, RRD played an integral role in the launch of the world's first commercial DVB-H Mobile TV service, for Italian mobile operator 3. Additionally, RRD was first to propose a unique DVB-H Service Centre capable of managing the convergence between broadcast and mobile. Committed to continuous innovation, RRD collaborates with the leading players in the Mobile TV field and is in a position to offer fully integrated systems, compatible with every part of the supply chain, from content providers to handset manufacturers. RRD is a member of the DVB consortium, BMCO Forum and the Mobile DTV Alliance, RRD aims to open markets and to create new opportunities. See www.rrd.tv for more information about RRD.

Contact Information

  • For further information about Irdeto please contact:

    Irdeto
    Christopher Rosebrook
    Director of Global Marketing
    Tel: +31 23 556 2222
    Email: Email Contact

    For further information about RRD please contact:

    RRD - Reti Radiotelevisive Digitali SpA
    Alfeo Pareschi
    Business Development Director
    Tel: +39 334 6597070
    Email: Email Contact