SOURCE: Lifes2good

Lifes2good

March 18, 2013 13:00 ET

Ireland-Based Lifes2good Health & Beauty on U.S. Sales Trajectory

Sales for 2012 More Than Doubled Thanks to Popularity of Flagship Product, Viviscal, in North America

DUBLIN, IRELAND and WASHINGTON, DC--(Marketwire - Mar 18, 2013) - Today at a St. Patrick's Day event in Washington D.C., Ireland's Lifes2good Health & Beauty celebrated a year of meteoric growth, thanks to rising sales in the U.S. market. The company recorded $34 million in revenue last year -- more than double that of the previous year. In the U.S. alone, sales for 2011 and 2012 grew by nearly 300 percent each year. Lifes2good Health & Beauty markets and distributes category-leading brands. Driving the upward sales trend in the U.S. is the company's popular flagship product, Viviscal, a natural, science-backed hair-growth supplement.

The growth milestone was announced during a business luncheon in Washington D.C. to mark Ireland's strong commercial ties with the U.S. The event featured Irish Prime Minister (An Taoiseach) Enda Kenny and other distinguished guests. It was organized by Enterprise Ireland the government agency responsible for the development and growth of Irish enterprises in world markets.

Lifes2good award-winning Viviscal product has become America's fastest hair-growth supplement. It's available in more than 30,000 retail and pharmacy outlets. Within retail giants CVS, Rite Aid and Walgreens, Viviscal is ranked as a top seller in the hair care category, and sales with online retailer Amazon have ranked as high as third amongst 588,000 assorted beauty products.

With endorsements and buzz from an A-list line up of U.S. experts and red carpet celebrities including Reese Witherspoon, Kate Walsh, Olivia Wilde, Cynthia Nixon and super model, Gisele Bundchen, Viviscal is clinically proven and leads the way in male and female hair-growth treatments, a major growth sector.

Speaking of Lifes2good's U.S. market momentum, James Murphy, CEO and Founder, said:

"Thinning hair and hair loss is a major issue globally amongst men and women and consequently, the U.S. is a major growth market for Lifes2good. Hair loss is a sensitive subject too and Viviscal has really caught people emotionally with the U.S. media and American women talking about it and recommending it to each other, because it works. This has created the Viviscal phenomenon -- that word-of-mouth magic that cuts through the scepticism and information, driving our U.S. sales to new heights."

About Lifes2good

Established in 1997, Lifes2good is a rapidly expanding, global health & beauty business, marketing and distributing a portfolio of category-leading, exclusive, and clinically proven brands. Led by a passionate, entrepreneurial team, Lifes2good operates across Europe, the Americas, the Middle East and Asia.

Its flagship brand, Viviscal, a natural hair-growth supplement holds numerous awards and is globally recognised as the leading hair-growth supplement. With endorsements from an A-list line up of experts and red carpet celebrities, Viviscal has experienced meteoric success. 

Earlier this month in Ireland, Lifes2good won "The Deloitte Best Managed Company Award." The award recognizes Irish companies that operate at the highest levels of business performance.

Contact Information

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    Heather Braasch
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