SOURCE: American Express Incentive Services (AEIS)

February 23, 2007 11:51 ET

Ireland Luxury Vacations Added to American Express Incentive Services Travel Merchant Lineup

ST. LOUIS, MO -- (MARKET WIRE) -- February 23, 2007 -- American Express Incentive Services (AEIS), an incentive industry leader, announces the addition of three Irish travel destinations to its DirectSpend(SM) program. DirectSpend is a patented prepaid card acceptance process that allows clients to strategically direct cardholder spend to a specific merchant or group of merchants (U.S. Patents 5,689,100 and 5,956,695). AEIS leverages this process for businesses to use in employee programs and consumer promotions to create indulgent reward experiences at a selection of top retail, travel and entertainment establishments.

Now both U.S. and Canadian DirectSpend Cardholders can use their points towards a stay at three of Ireland's most luxurious accommodations: Dromoland Castle, Ashford Castle Hotel and The Heritage Golf & Spa Resort.

Built in the 16th century and neighboring the town of Shannon, Dromoland Castle boasts a 410-acre estate where guests can hunt, fish, ride horseback, or play tennis and championship golf. On Ireland's west coast is the 13th century Ashford Castle offering golf, horse riding, salmon and trout fishing, falconry, clay-pigeon shooting, archery and a spa with dedicated treatment rooms. And a 5 Star luxury resort for both spa seekers and golf lovers, The Heritage Golf & Spa Resort in Killenard overlooks the Slieve Bloom Mountains and features a championship golf course, luxury spa, state of the art conference & meeting facilities and a variety of restaurants and bars.

"Adding these Irish destinations greatly enhances our travel merchant portfolio," said Tracy McFadden, AEIS vice president of DirectSpend marketing and merchant partnerships. "These properties are so unique -- vacationing at a centuries-old castle is a once in a lifetime travel adventure! Ireland is renowned for its long history, breathtaking landscape and superior golf courses. A stay at any of these properties guarantees all those things."

For additional information about Dromoland Castle, Ashford Castle Hotel and The Heritage Golf & Spa Resort, visit,, or

About AEIS

AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including stored-value cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo. and is a licensee of U.S. Patents 5,689,100 and 5,956,695. For more information, please contact Sara Boyd, communications specialist, at (636) 226-2071, or

Contact Information

  • For more information, contact:
    Sara Boyd
    Communications Specialist
    Phone: 636-226-2071