SOURCE: Automated Feeding Systems Holdings

Automated Feeding Systems Holdings

September 21, 2011 09:00 ET

Ireland's Automated Feeding Systems Lands $2.5M Order for New "Simple Feeder" Horse Feeding System From Triple Crown Nutrition in the US

DUBLIN, IRELAND and RALEIGH, NC--(Marketwire - Sep 21, 2011) - Ireland's Automated Feeding Systems Holdings (AFSH) today announced a $2.5 million deal to supply its newest horse feeding system to Triple Crown Nutrition of Wayzata, MN. Triple Crown provides nutrition products to the equine industry. The new system called "SIMPLE FEEDER" is portable and lighter than conventional feeding products, offering a more efficient feeding method while optimizing horse health. Shipment of the first products -- which will trade under the "Triple Crown SIMPLE FEEDER" brand name -- will begin next month.

The deal was announced during an Enterprise Ireland-supported trade mission to four South East States led by Ireland's Minister for Jobs, Enterprise and Innovation, Richard Bruton. Enterprise Ireland is the government organization responsible for the development and growth of Irish businesses in world markets.

The new feeders are distinguished by their flexibility. They can be easily mounted to the stall bars or to feed buckets hanging from the wall. They can also be mounted for use with floor pans. They plug into existing electrical outlets and require no additional wiring. The feeder is not intended to replace basic management practices; rather it functions as an extra set of feed hands, especially for early morning or evening feedings. Their portability makes them ideal for weekends away from the farm. Studies have shown that for horses needing large quantities of food per day, an on-demand feeding schedule is healthier. It reduces the potential for ulcers, stalls vices like cribbing, and helps avoid weight gain.

"Feeding some horses multiple times a day is often a struggle for horse owners," said Eric Haydt, Vice President of Sales and Marketing for Triple Crown Nutrition. "SIMPLE FEEDER offers a convenient new option for owners. It is a great system for horses that spend a considerable amount of time in the stall or for those requiring large quantities of food. With this new product, feedings can be spread out -- over 16 times per day, if necessary."

JP Monahan, CEO at AFSH, said, "Triple Crown Nutrition is known as an innovator of nutritional products and feeders for horses, and we're glad to partner with them. Together, we can offer new feeding conveniences to horse owners with a product that represents the best combination of science and tradition. They can customize feeding protocols to meet each horse's requirements. It is feeding as nature intended."

To learn more about Automated Feeding Systems Holdings, please visit
To learn more about Triple Crown Nutrition, please visit
To learn more about Enterprise Ireland, please visit

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