SOURCE: Naturally Iowa, Inc.

January 31, 2008 08:30 ET

IRI Study Indicates Increasing Consumer Demand for Environmentally Friendly Packaging and Organic Products

CLARINDA, IA--(Marketwire - January 31, 2008) - Naturally Iowa, Inc. (PINKSHEETS: NLIA) announced today that a new study by Information Resources, Inc. (IRI), a leading provider of enterprise market information solutions and services for consumer packaged goods companies, indicates that "US consumers are becoming increasingly concerned over social and environmental implications when choosing packaged food and beverage brands." (Source: FoodQualityNews.com: "Sustainable manufacturers reaping consumer rewards" http://www.foodqualitynews.com/news/ng.asp?n=82545&m=1FQN115&c=oollhhqbczpowep) Ninety-five percent of the FORTUNE Global 500 in Consumer Packaged Goods and retail leverage IRI to power their business. (http://us.infores.com/page/about/company_overview)

According to FoodQualityNews.com, "IRI surveyed the attitudes of 22,000 US shoppers towards organic, eco-friendly produced and packaged goods and fair treatment of employees. About half of the respondents to the survey said they considered at least one of these factors when making a purchase. A further one fifth of the respondents were found by the IRI survey to be 'sustainability driven,' committing themselves to requiring at least two factors relating to how green, organic or ethically manufactured a product is."

Additionally, the survey results indicated that consumers are increasingly seeking organic food and beverage products due to heightened awareness about health and nutrition. "The organic segment is becoming particularly important to consumers with 40 percent of the survey's respondents claiming to specifically look for products that are grown or produced to the segment's specifications. Salzman said that current growth in the market for organic products is driven by growing concerns over heath and nutrition within diets. 'Benefiting from the winning combination of a 'better for you' association and a 'better for the environment' attribute, the organic designation has moved to the front of consumer consciousness,' he stated." (Source: FoodQualityNews.com - http://www.foodqualitynews.com/news/ng.asp?n=82545&m=1FQN115&c=oollhhqbczpowep)

According to William Horner, President and CEO of Naturally Iowa, Inc., "We are very encouraged by the IRI survey results. As consumer awareness increases about the benefits of Naturally Iowa's all-natural and organic products combined with the benefits of environmentally friendly PLA packaging, we believe that the Company is ideally positioned to take advantage of these trends both in the dairy sector and in the packaging sector."

About Naturally Iowa, Inc.

Naturally Iowa, Inc. (www.naturallyiowa.com), operating through its wholly owned owned subsidiary, Naturally Iowa, LLC, processes and produces organic and all-natural dairy products. The Company's main product lines are organic and all-natural fluid milk, ice cream and drinkable yogurt. Naturally Iowa, LLC was founded in 2003 by William Horner and Steve Williams, who partnered to provide an opportunity for family operated dairy farms to make a comeback by adding value to their product. Wishing to place their dairy products in containers that would not harm the environment, Naturally Iowa found a revolutionary type of plastic made from corn that biodegrades in a commercial composting facility. Naturally Iowa, LLC developed a working partnership with Natureworks, LLC, and became the world's first and only dairy to use Natureworks® PLA bottling. The acronym PLA stands for "Polylactic Acid." This substance represents the final step in a process, engineered by Natureworks, which utilizes all-natural ingredients from corn to create a compostable material. Organic milk in PLA bottles landed on grocery store shelves in October 2005. Naturally Iowa, Inc. operates its state-of-the-art 28,000 sq. foot dairy processing facility in Clarinda, Iowa.

THIS PRESS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS." FORWARD-LOOKING STATEMENTS ARE STATEMENTS CONCERNING PLANS, OBJECTIVES, GOALS, STRATEGIES, EXPECTATIONS, INTENTIONS, PROJECTIONS, DEVELOPMENTS, FUTURE EVENTS, OR PERFORMANCE, UNDERLYING (EXPRESSED OR IMPLIED) ASSUMPTIONS AND OTHER STATEMENTS THAT ARE OTHER THAN HISTORICAL FACTS. THESE FORWARD-LOOKING STATEMENTS ARE ONLY PREDICTIONS. NO ASSURANCES CAN BE GIVEN THAT SUCH PREDICTIONS WILL PROVE CORRECT. ACTUAL EVENTS OR RESULTS MAY DIFFER MATERIALLY. FORWARD-LOOKING STATEMENTS SHOULD BE READ IN LIGHT OF THE CAUTIONARY STATEMENTS AND RISKS THAT INCLUDE, BUT ARE NOT LIMITED TO, THE RISKS ASSOCIATED WITH A SMALL COMPANY, THE ACQUISITION OF PLA SUPPLY COMPANY, INC., OUR COMPARATIVELY LIMITED FINANCIAL RESOURCES, THE EXTENT TO WHICH MARKET TRENDS AND CONSUMER PREFERENCES MAY CONTINUE, OUR STATUS AS A NEW PUBLIC COMPANY, AND THE UNCERTAINTIES OF COMPETITIVE PRESSURES WE FACE. THESE OR OTHER RISKS COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THE FUTURE RESULTS INDICATED OR IMPLIED IN SUCH FORWARD-LOOKING STATEMENTS. WE UNDERTAKE NO OBLIGATION TO UPDATE OR REVISE SUCH STATEMENTS.

Contact Information

  • Contact Information:
    William Horner
    President and CEO
    Naturally Iowa, Inc.
    Iowa Office:
    1516 S. 16th Street
    Clarinda, IA 51632
    Ph: (712) 542-6455
    info@naturallyiowa.com
    www.naturallyiowa.com

    For Media Inquiries:
    (240) 994-9049