SOURCE: Planet Smoothie

Planet Smoothie

September 22, 2015 10:04 ET

Is a Planet Smoothie Franchise for You?

Popular Smoothie Franchise Excels With a Simple Business Model and Healthy Menu Options in a Growing Industry

SCOTTSDALE, AZ--(Marketwired - Sep 22, 2015) - Entrepreneurs in search of the next promising investment should consider Planet Smoothie. Franchisees with little or no experience in food service need not shy away -- Planet Smoothie operations require less knowledge of food service than other similar businesses, and the franchisor's extensive, ongoing training and support help for its franchisees ensure that they have the knowledge, resources, and strategies they need when launching a smoothie franchise.

Planet Smoothie franchise owners can rest assured they are joining a growing industry with lots of potential. With a whopping 72 percent of total food industry sales growth stemming from healthy foods from 2007 to 2011 (based on findings from Nielsen Food, Drug and Mass Merchandiser Sales Tracking), Planet Smoothie's business is certain to win over today's healthier, more cautious consumers. Health-conscious consumers are helping bring the smoothie market into the forefront of the food service industry, and the Planet Smoothie franchise's fresh and healthy alternatives are satisfying society's appetites.

Planet Smoothie sets itself apart by offering great-tasting smoothies that use healthier, natural ingredients. In a side-by-side comparison, their smoothies generally have less sugar and fewer calories than competitors -- a big advantage as Americans actively seek healthier options. Planet Smoothie is led by a veteran franchise team and a dedicated brand support team as part of the Kahala Brands family.

Planet Smoothie franchisees enjoy ease of operations
Planet Smoothie offers a simple business model that requires less existing knowledge of the food industry than other full-service restaurants. The simpler format means less staffing than other businesses, and no cooking means that cleanup is a breeze and there is less equipment that requires servicing and replacing.

Planet Smoothie's streamlined approach makes it a hit for customers and for potential franchisees. They offer several options to help franchisees find the perfect fit to suit their location, from 1,000-square-foot retail locations to kiosks that work great in smaller locations. Prospective franchisees also have the option of pairing a new Planet Smoothie location with the company's sister frozen yogurt franchise, Tasti D-Lite, to help capture more sales with the same real estate.

In addition, Planet Smoothie franchisees enjoy a wealth of support from a dedicated and educated team. Founded in 1995, Planet Smoothie is managed by a team of veteran marketing and franchise experts who give the franchise an important advantage. They offer assistance with marketing, training and other aspects to help ensure that each of their franchisee's Planet Smoothie locations are set up to flourish. Ongoing support is available so that franchisees will always have a place to turn with questions or concerns about the franchise.

The smoothie business is expanding
As consumer trends turn evermore toward healthier, more natural food sources, Planet Smoothie franchises are delivering a variety of tasty products that consumers crave. A 2015 study by IBISWorld found that the demand for ready-to-drink smoothie products has increased over the past five years. This demand is reflected in a recent Nielsen research study of 30,000 consumers, which found that nearly 80 percent of consumers studied are using foods to forestall health issues and medical conditions, such as obesity, diabetes, high cholesterol, and high blood pressure.

These same health-conscious customers sometimes visit a Planet Smoothie location more than once a day, which gives franchisees a golden opportunity to get to know their guests while also learning about any trends and taste preferences that may help ramp up business. This direct relationship with guests helps Planet Smoothie franchisees develop a better understanding of what their customers want and expect.

Offering up a healthy alternative
"Consumers around the world are attempting to take charge of their health by making more healthful food choices, and it isn't just about losing weight, as roughly 75% believe they 'are what they eat,'" according to a recent Nielsen study and article entitled "It's Not Just About the Scale: How Worldwide Consumers Aim to Get Healthy." It is this stance on healthy eating that has helped make the smoothie business a no-brainer for potential franchisees.

Planet Smoothie uses real fruits and vegetables in their smoothies, as well as a proprietary sweetener blend made from agave nectar and stevia. Their tasty and innovative low-calorie options replace the tired, empty-calorie menu options still found at other dining establishments, and ultimately give people what they want. Planet Smoothie's ability to deliver on the promise of healthy products gives the franchise a cutting edge in the industry. It is this attitude towards answering public demand that allows the smoothie franchise to thrive.

"There is a tremendous opportunity for food manufacturers and retailers to lead a healthy movement by providing the products and services that consumers want and need," said Susan Dunn, Executive Vice President of Global Professional Services with Nielsen. "While diet fads come and go over time, innovative, back-to-basics foods that taste good, are easy to prepare, and provide healthful benefits will have staying power."

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