Hill's Pet Nutrition

June 17, 2011 11:38 ET

Is Dad Still Top Dog?

WATFORD, UNITED KINGDOM--(Marketwire - June 17, 2011) -

Editors Note: There is a photo accompanying this press release.

The nation might be celebrating Dads but it seems that their position in the family could be under threat… from their own pets.

A recent survey carried out by Hill's Pet Nutrition showed that almost 10 per cent of pet owners intend to go to special efforts to celebrate Father's Day, not just with their own parents, but also with their pet. Is it time for Dads to brace themselves to move over for the mutt or be pushed aside by puss?

But, if Dads around the nation are trembling in their slippers at the thought of being rejected in favour of small furry animals, there is worse news to come. Hill's found out that over half of dog and cat owners love their pet as much as their human partner!

So, if you are a Dad wondering if you still rule the roost and are questioning how genuine all the loving messages are this Father's Day, why not take a look at what's in the family pet's food bowl as you tuck into your special treat of steak and chips? Who is really being mollycoddled at mealtimes? Could it be that your loved ones are taking more care over their pet's health than yours?

About 90 per cent of pet owners said that steak and chips with all the trimmings was the equivalent of 'junk food' for their pets. In other words, good enough for dad, but not for their treasured pets. Compared to leading cat and dog food brands found in the supermarket* Hill's™ Science Plan™ and Science Plan Vet Essentials pet foods have up to 10 times more vitamin E and C to keep pets' immune system strong and up to 22 per cent more Omega 3 and 6 fatty acids for healthy skin and coat. They also have optimal levels of sodium that support a healthy heart, kidneys and blood pressure.

Think about it: if your loved ones are skipping on the vegetables and being generous with the fatty meat at your mealtimes but loading up the family pet's bowl with delicious healthy pet food, it could be time to think again about who is really Top Dog!

  • Based on market share by value (Symphony IRI 52 w/e October 2010). Dry foods only in major multiples.
  • Hill's Pet Nutrition Survey with 913 pet owners.

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