SOURCE: ALDI

October 10, 2016 12:02 ET

Is the Cost of Baby Essentials Wiping Parents Out?

MISSION, KS--(Marketwired - Oct 10, 2016) -  (Family Features) Prioritizing a baby's needs over their own and a willingness to spend more on diapers than date night is commonplace among today's parents, according to a survey conducted by national retailer ALDI. Parents spare no expense giving their child the best, even if that means spending $200-plus a month on diapers and formula. The findings reveal a need for more affordable baby essentials that don't sacrifice quality for price. The first baby line from ALDI, Little Journey, includes high-quality, affordable baby products like diapers, wipes and organic puree pouches. For more information and parenting tips, visit aldi.us/littlejourney.

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