May 08, 2011 19:00 ET

Is This the Future of Selling Cars? Asks Swinton

MANCHESTER, UNITED KINGDOM--(Marketwire - May 8, 2011) - As Tesco has become the first general retailer to start a used car selling website, Swinton car insurance is asking if this is the future way of selling cars?

The supermarket giant claims it can offer low prices by controlling costs, which is likely to gain appeal in the current climate. The UK's leading high street retailer of car insurance surveyed 2,200 online customers and found that 38% of drivers would consider buying a car from a supermarket chain if the price was competitive.

Nearly a fifth of Swinton customers actually claimed a preference for this alternative method of buying cars, with 17% considering it to be an efficient way of buying a car in terms of time and cost.

However, this service won't offer people the chance to test-drive vehicles. Instead, a video of the car being tested will be available. The website will also show detailed pictures of vehicles for sale as well as a history report and fuel usage details. Not being able to physically see or test-drive the car would deter 24% of Swinton customers from using the website.

Steve Chelton, Insurance Development manager at Swinton said 'There seems to be a mixed response from our customers about buying vehicles from a general retailer online, so it's difficult to forecast the success of the concept. Our advice to anyone buying a new or used car is to check how much car insurance quotes are before making a purchase."

Notes to editors:

About Swinton:

  • With over 580 shops nationwide Swinton is the UK's largest high street insurance retailer
  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its shops open for business, and being part of the community
  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, travel, motorbike and even classic car insurance
  • Swinton has a dedicated team on hand at every shop to search a panel of insurers to offer quality cover at competitive rates

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