SOURCE: iSatori

iSatori

May 09, 2013 10:00 ET

iSatori Announces New Mass-Market Distribution in New York's Most Dominant Drugstore Chain

GOLDEN, CO--(Marketwired - May 9, 2013) - iSatori, Inc. (OTCQB: IFIT) ("iSatori" or "the Company"), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced the fulfillment of an initial stocking order for its Energize™ (www.isatori.com/energize) product with Duane Reade, New York's most recognized and trafficked drugstore chain.

"We are excited about this expansion in the distribution of our Energize product into another mass market retailer," commented Stephen Adele, Founder and CEO of iSatori. "Travelers to, and residents of, New York are very familiar with Duane Reade drugstores. Duane Reade is the fastest growing drugstore chain in the industry, and it ranks number one in sales per square foot. It has a superb reputation in the metropolitan areas and operates over 253 stores, which are conveniently located in commercial and residential neighborhoods throughout New York. We hope to realize enhanced financial and operating performance from additional mass-market channel expansion for our products throughout 2013."

Energize, a product developed by iSatori in collaboration with a doctor, provides prolonged energy with a proprietary, sustained-release delivery system. So there's no rush at the start and no jitters or crash either. And because it is a tablet, not a drink or a shot, there is no bitter taste. Energize also represents the best value among energy products on retailer shelves, costing almost half as much per serving as the leading brand of energy shots. Since its introduction by iSatori in 2004, Energize has amassed a growing number of loyal consumers, along with expanded distribution in the mass-market retail channel. In fact, Energize has become America's number one selling energy tablet, as reported by IRI data, June 2012.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB market under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

Contact Information

  • For additional information, please contact:

    Stephen Adele
    (303) 215-9174
    Email Contact

    RJ Falkner & Company, Inc.
    Investor Relations Counsel
    (830) 693-4400
    Email Contact